SEO professionals should stay up-to-date on the latest SEO news and trends to ensure that their websites are ranking well in search results. They should also monitor their website traffic and analytics to see how their website is performing after each Google update.
Here are some specific things SEO professionals can do in response to the November 2023 core update:
- Review their website content and ensure that it is high-quality, informative, and relevant to their target audience.
- Make sure their website is mobile-friendly and easy to navigate.
- Build links to their website from high-quality websites.
- Monitor their website traffic and analytics to see how their website is performing after the update.
SEO professionals should also be aware of the other SEO news stories in this article, as they may impact their SEO strategies. For example, the fact that the reviews update is switching to ongoing regular updates means that SEO professionals need to pay close attention to their website’s reviews and make sure that they are positive and helpful.
Google November 2023 Core Update Rolling Out
Google released its fourth and final core update of the year on November 2, 2023. Core updates are broad changes to Google’s search algorithm that are designed to improve the quality of search results. Google does not announce what specific changes are made in core updates, but it does offer some general guidance on how to prepare for them.
Reviews Update Switching to Ongoing Regular Updates
Google also announced that its reviews update will be switching to ongoing regular updates. This means that Google will no longer be announcing future review updates. Instead, they will be rolled out more frequently and quietly.
New Features to Help Merchants Stand Out This Holiday Season
Google introduced a number of new features for merchants in the lead-up to the holiday season. These features include a small business attribute and a holiday shopping guide.
20 Most Profitable Google Queries Revealed During Antitrust Trial
During its antitrust trial, Google revealed the 20 most profitable search queries for the company. These queries include iPhone, car insurance, and flights.
Other Notable SEO News
- Twitter announced a partnership with Google Ads.
- Meta (Facebook) announced new AI features for its ads platform.
- Google started rolling out the October Spam Update, especially designed for non-English languages.
- Google Analytics introduced a data redaction feature to remove personal details from tracking.
- Meta announced new features for reels ads on Instagram and Facebook.
- Google Ads launched demand gen type ads globally.
- Google Ads introduced a new feature called data manager.
- Google stopped showing indented results on SERP.
- Google announced new features for car dealerships, including support for vehicle listing schema data.
- Google announced accessibility improvements across its products.