March brings exciting updates to the world of SEO! From Google’s focus on user experience and AI to platform updates like Google Ads automation, staying ahead of the curve is crucial for businesses and content creators alike. This month also sees the deactivation of Google Business Profile websites, so be sure you’re prepared for a smooth transition.
Google Search Updates
- Focus on User Experience: Google emphasizes the importance of “user-centric SEO”, prioritizing websites providing a positive and informative user experience. This includes factors like mobile-friendliness, fast loading speeds, and high-quality content.
- Evolving Use of AI: Experts predict Google will continue to leverage AI in search algorithms, making understanding and adapting to AI crucial for SEO success.
- Continued Focus on Content Quality: The “Helpful Content” update remains a top priority, prompting content creators to prioritize in-depth, informative content addressing user needs over keyword stuffing and thin content.
Platform Updates
- Google Ads Automation: Google introduces automatic pausing of low-activity ad groups, prompting advertisers to focus on high-performing campaigns and optimize budgets.
- Google Ads Editor Update: Version 2.6 brings eight new features to streamline ad campaign management and improve efficiency.
Important Reminders
- Google Business Profile Deprecation: As of March 10th, 2024, Google Business Profile websites will be deactivated. Ensure a smooth transition by migrating content to your primary website and utilizing redirects until June 10th.
- Search Ranking Bug: Google acknowledges a temporary search ranking bug that affected some websites around January 20th. Monitor your website’s performance and report any persistent issues to search engine authorities.