There’s no one-size-fits-all answer to how much Google Ads costs, but it generally falls within a range of $100 to $10,000 per month for most businesses. The actual cost depends on several factors.
- Industry: Competitive industries like finance or insurance will have higher costs per click (CPC) than less competitive ones.
- Targeted keywords: The keywords you choose to target can significantly impact cost. Highly specific keywords with lower search volume might be cheaper, while broad, high-volume keywords can be expensive.
- Ad network: Google Ads has two main networks: Search Network (your ad appears on search results pages) and Display Network (your ad appears on partner websites). Costs typically differ between the two.
Here’s a rough idea of average CPCs:
- Search Network: $1-$2
- Display Network: Under $1