Most SEO agencies pitch long-term promises, vanity metrics, and monthly reports full of graphs you don’t need. We take a different approach. We build search strategies for London businesses that turn qualified search intent into measurable commercial value.
Ranking on page one on Google doesn’t happen by accident, nor does it happen through generic checklists. Search algorithms favor sites that deliver actual value, load fast, and hold structural authority.
Search engine optimisation is often presented as a combination of keywords, content and backlinks. While these elements can contribute to performance, they do not tell the whole story.
Websites can struggle to rank because search engines cannot access important pages efficiently, the site architecture creates confusion, competing URLs target the same search intent or technical changes have weakened existing visibility.
Other websites attract organic traffic but fail to generate enough meaningful enquiries because their landing pages do not communicate the value of their services effectively.
At Bertan.NET, we look at the wider picture.
Our SEO strategy considers how your website is built, how its pages are connected, what your audience is searching for and how effectively the site turns organic visits into business opportunities.
We deploy a holistic, four-pillar framework designed to satisfy Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines and helpful content systems.
Technical SEO helps search engines crawl, interpret and index your website correctly. We assess key elements including site architecture, crawl efficiency, indexation, internal links, redirects, canonical tags, structured data, mobile usability and page speed. We uncover technical problems that could be holding back your organic search performance and deliver actionable recommendations to strengthen your website’s structure, functionality and overall performance.
Local SEO helps businesses become more visible when potential customers search for nearby services. We help businesses strengthen their presence in location-based search results by targeting relevant local searches and improving the signals that influence geographical visibility. Our work may cover Google Business Profile management, location-specific website content, local keyword targeting, directory listings, customer review management and competitor research to build a stronger position in local search results.
Quality backlinks from trusted, relevant websites can strengthen your site's credibility and support its performance in organic search. We prioritise meaningful link-building opportunities that add value to your backlink profile, avoiding spammy tactics and links with little relevance to your business. Our services include backlink audits, competitor link analysis, identifying risky links, targeted outreach, digital PR campaigns and finding relevant websites that offer genuine opportunities to build your site's authority.
Well-planned website content helps attract the right audience by matching what people are looking for in search engines. We identify content opportunities through keyword research, competitor reviews, search behaviour and an understanding of your business objectives. Whether you need new landing pages, improved service descriptions, informative blog posts or supporting resources, we help create relevant content that expands your search reach, answers users' questions and gives visitors a reason to engage with your website.
An SEO audit examines how well your website is positioned in organic search and highlights the changes that could improve its performance. Our analysis covers areas such as crawlability, indexation, website structure, page-level optimisation, content quality, internal links, loading speed, backlink profiles and search data. We turn the results into a clear action plan, helping you focus on the most important fixes and opportunities for growth.
Expanding into overseas markets requires an SEO strategy that reflects how people search in different regions and languages. Simply translating your website is rarely enough to compete effectively in international search results. We support international growth through country-specific SEO strategies, multilingual website structures, hreflang configuration, market-based keyword research, technical optimisation and adapting content to suit local search behaviour and audience expectations.
A WordPress website needs the right setup and ongoing management to perform well in organic search. Although the platform offers plenty of SEO flexibility, poor configuration and technical issues can hold back its visibility. We improve WordPress websites by addressing site structure, navigation, page titles, meta descriptions, heading hierarchy, internal links, XML sitemaps, loading speed, indexation and schema markup. Our support can also extend beyond WordPress itself, covering hosting environments and server-level settings where these affect website performance or search engine accessibility.
Search engine marketing helps businesses attract potential customers through a combination of organic search visibility and paid advertising. By understanding how people search and what drives their decisions, we can build a strategy around your commercial goals. Our approach draws on keyword insights, audience data and campaign performance to improve results across search channels. Depending on your needs, this may involve SEO, pay-per-click advertising, Google Ads management or a coordinated strategy combining organic and paid search.
Search engine marketing helps businesses attract potential customers through a combination of organic search visibility and paid advertising. By understanding how people search and what drives their decisions, we can build a strategy around your commercial goals. Our approach draws on keyword insights, audience data and campaign performance to improve results across search channels. Depending on your needs, this may involve SEO, pay-per-click advertising, Google Ads management or a coordinated strategy combining organic and paid search.
GEO-LLM optimisation can help businesses improve their visibility in AI-generated answers, recommendations, and search results across platforms such as ChatGPT, Gemini, and Perplexity. We can support your strategy through content optimisation, entity building, structured data, and technical improvements that help AI systems understand your brand, services, and expertise.
A well-performing website allows visitors to browse pages smoothly and interact with your content without unnecessary delays. We assess how your site loads and responds, pinpointing bottlenecks that affect its speed and efficiency. Depending on the issues identified, improvements may involve image compression, browser caching, CSS and JavaScript refinement, server-side optimisation and Core Web Vitals enhancements, alongside other technical changes designed to deliver a faster, more responsive website.
A website should be built with search engines and real users in mind, rather than treating SEO as an afterthought once the design is complete. We help create websites with intuitive navigation, well-organised content, mobile-friendly layouts, sound technical foundations and page structures designed to support organic visibility. If you already have a website, we can assess its design and underlying setup to uncover issues that could be undermining usability, site performance or search rankings.
Choosing an SEO agency is a decision about expertise, communication and how effectively the work supports your business.
Bertan combines long-standing SEO experience with a strong focus on technical optimisation, international search and website performance.
SEO has been the core of Bertan’s business since 2006. This experience spans different stages of search engine development, changing technical requirements and the evolution of organic search strategies.
It provides a broad perspective on website optimisation while keeping the work focused on current search requirements and the specific challenges of each project.
Our experience includes SEO projects involving Bayer’s European websites and multilingual brands such as Aspirin, Bepanthol and Bepanthen.
Projects have involved different markets and website requirements, helping inform a structured approach to international search visibility and technical optimisation.
The requirements of each business are different, so recommendations are developed around the website and its objectives rather than applying a standard solution.
Our focus extends beyond page titles and keyword placement.
We investigate the technical and structural factors that influence how websites are accessed, interpreted and indexed, including architecture, canonicalisation, migrations, performance and internal linking.
This is particularly useful when a website has complex requirements or previous SEO activity has not addressed the underlying problem.
We use available search performance and analytics data to understand how a website is performing and where improvements may be worthwhile.
This includes examining search queries, landing pages, clicks, impressions and conversion indicators where suitable measurement is available.
The intention is to connect SEO activity with meaningful evidence rather than relying on unsupported claims or rankings in isolation.
No two websites have exactly the same requirements.
Your SEO strategy should reflect your market, competition, technical environment, available resources and business objectives.
We prioritise work according to the issues identified and the opportunities that are most relevant to your business.
We discuss your business, target audience, current website and reasons for seeking SEO support.
This helps establish the outcomes you want to achieve and whether the main opportunity involves technical SEO, service-page optimisation, international search or a broader organic growth strategy.
We review the available technical, content and search performance information to establish a baseline.
The assessment identifies existing strengths, potential obstacles and areas that require further investigation.
We develop recommendations based on their relevance, likely value, implementation requirements and dependencies.
This creates a practical roadmap rather than an undifferentiated list of tasks.
Depending on the agreed scope, work may include technical changes, content improvements, internal linking, migration support or collaboration with your development and marketing teams.
Implementation is guided by the findings of the assessment and the priorities established for the project.
We monitor available search and website data to understand the effect of completed work and identify the next opportunities.
SEO results depend on factors such as competition, website history, implementation speed and changes in search behaviour. Regular evaluation helps keep the strategy aligned with the evidence.
Your website may already have valuable content and established organic visibility. The next opportunity could involve resolving a technical issue, improving a key service page or developing a clearer strategy for competing in your market.
Bertan helps businesses assess these opportunities through technical SEO, website optimisation and data-led search consultancy.
If you are looking for a London SEO agency with a strong technical focus and experience across international websites, let’s discuss your requirements.
Book a free SEO consultation to discuss your website and identify potential areas for improvement.
As previously mentioned, SEO is a must, and it helps you to improve your online presence. SEO is a series of actions and strategies, which make your website or social media accounts more algorithm-friendly. As a result, these algorithms put you top of the list when a user searches for particular keywords.
An SEO audit may examine technical accessibility, indexation, site architecture, page-level optimisation, internal links, content quality and organic search data.
The precise scope depends on the website and the questions the audit needs to answer. The aim is to identify meaningful issues and provide prioritised recommendations.
Yes. SEO migration support can cover URL mapping, redirects, canonical tags, indexation checks, XML sitemaps and post-launch monitoring.
Planning these elements before a migration helps identify risks and provides a clearer process for investigating changes in organic search performance.
An SEO agency helps businesses improve their visibility in organic search results. Services may include technical SEO, keyword research, on-page optimisation, content strategy, website performance improvements, local SEO and search analytics.
Timelines vary according to the website’s current condition, the competitiveness of its target searches and the work required.
Some technical corrections may lead to relatively quick improvements in how search engines access a website, while broader gains in organic visibility can take longer.
Progress should be assessed against an initial baseline rather than a guaranteed ranking deadline.
SEO pricing varies according to the size and complexity of a website, the competitiveness of its target searches and the level of consultancy or implementation required.
A technical audit may be suitable as a defined project, while a larger website may require ongoing optimisation and monitoring.
The best starting point is to establish your requirements and agree on a realistic scope of work.
Yes. Bertan.NET can support businesses targeting London, the wider UK market and international audiences.
The appropriate approach depends on the business’s target customers, website structure and commercial objectives.
No responsible SEO agency can guarantee specific Google rankings. Search results depend on competition, relevance, website quality and other factors that no agency can fully control.
Our approach focuses on identifying opportunities, implementing justified improvements and evaluating performance using available data.
In many cases, yes. Technical audits and website assessments can identify opportunities to improve an existing site without requiring a complete redesign.
The recommended changes depend on the underlying problems. A rebuild may be appropriate in some circumstances, but it should not be treated as a prerequisite for SEO.
