Google. We know this. You know this, and most importantly, potential customers know this. If you want to reach the top of Google without resorting to Pay Per Click campaigns, your business needs to have a valuable SEO strategy. Anyone can imagine the importance of exposing their brand or business to millions of visitors on the internet.
SEO offers many businesses from all industries an excellent opportunity to compete with the pioneers in their industry. Remember, Google is using too many metrics in the algorithm. There is no set path to the top of the search results. If you meet their standards, then you are worth more, and you are eligible to be listed in the rankings for visitors who search for a particular keyword or phrase.