By putting the customer journey at the heart of your SEO strategy, you create a win-win situation: you provide users with the information they need at the right time, and in turn, gain their trust and loyalty, ultimately achieving your SEO goals.
Why the Shift?
Think about your own online behavior. Do you simply stumble upon random websites and hope for the best? Probably not. You likely have a specific goal in mind, whether it’s researching a product, finding answers to a question, or completing a specific task.
Modern SEO acknowledges this user-centric approach. It’s no longer just about creating content that ranks well but about creating content that resonates with users at every touchpoint of their journey.
Customer Journey and SEO
Here’s how understanding the customer journey can elevate your SEO strategy:
- Identify user intent: What are users searching for at different stages of their journey?
- Optimize content for each stage: Create informative blog posts for the awareness stage, targeted landing pages for the consideration stage, and conversion-focused content for the decision stage.
- Prioritize user experience: Ensure your website is user-friendly, mobile-optimized, and offers a smooth navigation experience.
- Focus on technical SEO: Technical aspects like site speed and mobile-friendliness directly impact user experience and search engine ranking.
- Embrace EAT (Expertise, Authoritativeness, and Trustworthiness): Google prioritizes websites with EAT, which aligns with users’ desires for reliable and trustworthy information.