- Google Helpful Content Update: Google rolled out a new algorithm update in August called the Helpful Content Update. This update aims to reward websites that create helpful and informative content for users. Websites that are found to be providing unhelpful or unsatisfying content may see a decrease in their search rankings.
- Deprecated International Targeting report in Search Console: Google has deprecated the International Targeting report in Search Console. This report was used to track the performance of different language versions of a website in different countries. However, Google has said that the data in this report is no longer accurate, so it is being deprecated.
- New Core Web Vitals report in Google Search Console: Google has added a new Core Web Vitals report to Search Console. This report provides more detailed information about the Core Web Vitals scores of individual pages on a website. This information can be used to identify pages that need to be improved in order to meet Google’s Core Web Vitals requirements.
In addition to these specific updates, there are a number of other SEO trends that are worth keeping an eye on in 2023. These include the increasing importance of mobile SEO, the growing use of voice search, and the continued importance of high-quality content.