Search engines are the best way to connect with ready-to-buy leads. We are aware that there are many profits increasing in search engine marketing. Our general approach is to cut down the job into important parts and mine data to enhance your search engine advertising. In brief, whatever business targets you may have. The widely known idea with search engine marketing is to drive revenue or enhance website traffic, generally implementing a comprehensive digital marketing roadmap.
You may be looking to hire a paid search agency due to time, resource or area expertise constraints, but you need to make sure that the agency you choose can offer you all of the paid options, and guide you through about how they may fit your website. This broad knowledge of paid search comes only with specific experience, that is why our approach any client with a tailor-made solution. If we think you should consider something else other than paid search. Being an official Google Partner, We can ensure you will benefit from knowledge beyond the common standard.
If you want to use your Google Ads budget effectively, I am here to help you with my 11 years of experience in the area. During our collaboration, I make sure that your investment is well-spent and your ROI targets are met by utilizing the most effective technical measures.
Google Ads (formerly known as Google AdWords) is a marketplace where website owners bid on their target keywords to show ads to Google users. Google Ads allows you to reach both mobile and desktop customers with its well-targeted advertisement models.
Let me share with you some statistics on Google Ads:
- Google servers respond to 63.000 search queries per second.
- Online ads increase brand recognition by 80%,
- Google has a market share of 90% on desktop searches,
- After users search for a product online, %35 of them buy the product in 5 days,
Why Should I Place Ads on Google?
Google is the biggest search engine that responds to 3.5 million search queries every day. Google is a source to answer questions with its paid ads and organic results. According to Google, its advertisers are making 8 dollars per 1 dollar they spent on Google Ads. Therefore, it is very natural for a business owner to consider placing ads on Google. You can give ads on your competitor keywords, highlight your reviews or your phone number, or feature your business on Google Maps. Also, you can decide on a maximum ad budget so that Google can make sure you never overspend.
Google Ads Prices
Google Ads prices depend on the keyword and the website. Factors like the day, the hour, the region, or the gender you target will also affect ad prices. Quality points of your website or the loading speed of your web pages are some other elements that have an impact on the prices of the ads you will pay. To give you an idea, ad click prices varying between 0.10 GBP to 100 GBP. Nevertheless, it is you who will decide on your budget, and Google will make the most out of it.
How to Place an Ad on Google?
You can place an ad on Google by using its Google Ads Service. It is also the place you should go when you aim to place an ad on YouTube or Google Maps. Follow the below steps to give an advertisement on Google:
- Create a Google Ads account.
- Create an ad and add keywords to it.
- Adjust your campaign settings and filters
- Add the codes to your website.
- Add your credit card information and you are ready to go.
Above, I tried to summarize why you should place ads on Google and how you can do it. For more information and guidance in the area, I suggest you get in touch with me.
Having collaborated with many well-known international clients, I have broad experience of paid campaigns. With this extensive knowledge, I ensure you will pay the lowest cost per acquisition while maximizing revenue from paid search. I am aware that there are many terms about paid search marketing, but I am dedicated to making it as simple as possible for you. My general approach is to cut down the job into important parts and mine data to enhance your pay per click (PPC), display advertising and Google Shopping using the most innovative ways. In brief, whatever business targets you may have, I can achieve it using the paid search campaigns.
The widely known idea with paid search marketing is to drive revenue or enhance website traffic, generally implementing a comprehensive digital marketing roadmap. You may be looking to hire a paid search agency due to time, resource or area expertise constraints, but you need to make sure that the agency you choose can offer you all of the paid options, and guide you through about how they may fit your website.
This broad knowledge of paid search comes only with specific experience, that is why I approach any client with a tailor-made solution. If I think you should consider something else other than paid search, I will tell you so. If however, paid search is a viable option for you, I will illustrate to you why and how. Being an official Google Partner, I can ensure you will benefit from knowledge beyond the common standard.
Pay Per Click (PPC)
Probably the most known type of paid search, pay per click advertising has developed substantially in the past years, which has made it remarkably more competitive in most of the businesses. The most popular PPC advertising area in the world is Google Ads (previously known as Google AdWords). Google Ads platform allows companies to display ads that appear on Google’s search engine and some other Google products.
Google Ads runs on a pay per click system, in which businesses bid on keywords and pay for clicks on their ads. When a search is queried, Google looks into the pool of advertisements and returns a few winners to show in the advertisement space on its search results stream. The advertisers whose ads are published are chosen by evaluating different factors, such as the nature of keywords, how much they bid on the keyword and the relevance of the keyword.
If I need to give more details, the ad winners are chosen depending on their Ad Rank, a standard calculated by using CPC Bid (the advertiser’s highest bid) and Quality Score. This calculation methodology enables advertisers to show their ads to possible customers at their budget. It is an auction type according to Google Ads Settings. Other than Google Ads, there are also different choices available which can be examined according to your industry type.
Formerly known as PLA ads, Google Shopping provides a prime benefit for any e-commerce websites that are selling a physical item, such as furniture, clothing or fast-moving consumer goods. The essence of Google Shopping ads is that the customer is experienced to some degree before you pay for the click to your website using prearranged data about your items including images and prices. This generally brings a more budget-friendly process of paid search advertising.
Display advertising has various types and is constantly changing. While it has commonly been benefited as more of a brand recognition approach, it is getting more and more used as a direct selling channel and can be excessively powerful if it is applied by someone with expertise in the area. With video ads on YouTube or managed placements on Google Display Network, display advertising is functional and proposes something for nearly every business budget and targe