{"id":4696,"date":"2025-06-06T22:00:52","date_gmt":"2025-06-06T19:00:52","guid":{"rendered":"https:\/\/bertanuzun.com\/?p=4696"},"modified":"2025-06-24T23:45:02","modified_gmt":"2025-06-24T20:45:02","slug":"seo","status":"publish","type":"post","link":"https:\/\/bertan.net\/tr\/seo\/","title":{"rendered":"SEO Nedir ve Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"

Search Engine Optimization (SEO),<\/strong> T\u00fcrk\u00e7esiyle; Arama Motoru Optimizasyonu<\/strong>, internetteki bir i\u00e7eri\u011fi, arama motorlar\u0131na uyumlu hale getirerek daha \u00fcst s\u0131ralara \u00e7\u0131kmas\u0131n\u0131 hedefleyen \u00e7al\u0131\u015fmalar b\u00fct\u00fcn\u00fcd\u00fcr. SEO sadece web sitesiyle s\u0131n\u0131rl\u0131 de\u011fildir. Basite indirgemek gerekirse algoritmalarla \u00e7al\u0131\u015fan t\u00fcm arama motorlar\u0131na SEO yap\u0131labilir. Google Arama, Play Store, Haritalar, YouTube, Yandex, Bing gibi servisler \u00e7o\u011funlu\u011fu gizlenmi\u015f ve baz\u0131lar\u0131 halka a\u00e7\u0131k \u015fekilde patentlenmi\u015f s\u0131ralama algoritmalar\u0131yla \u00e7al\u0131\u015f\u0131r. Bu algoritmalar i\u00e7eri\u011fi analiz eder ve en kalitelisini en yukar\u0131da \u00e7\u0131kartmay\u0131 hedefler.<\/p>\n

Arama motorlar\u0131n\u0131n s\u0131ralama sistemleri siteleri y\u00fckseltmek i\u00e7in de\u011fil, kullan\u0131c\u0131ya en \u00fcst fayda sa\u011flayabilece\u011fini belirledi\u011fi sayfalar\u0131 listelemek i\u00e7in \u00e7al\u0131\u015f\u0131r. Bu konuda kullan\u0131c\u0131lar taraf\u0131ndan \u00e7ok fazla \u015fikayet dile getirse de, sistemin temel mant\u0131\u011f\u0131 budur.<\/p>\n

SEO Uzmanlar\u0131<\/a>, arama motorlar\u0131n\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131, arama motoru s\u0131ralama sistemini inceleyen bir kariyer alan\u0131d\u0131r. Bu ba\u011flamda, i\u015fe ald\u0131klar\u0131 uzmanlar yard\u0131m\u0131yla, SEO ajanslar\u0131<\/a> dijitaldeki varl\u0131\u011f\u0131n\u0131z\u0131n, web sitenizin daha \u00fcst s\u0131ralara \u00e7\u0131kartmas\u0131n\u0131 sa\u011flayabilir.<\/p>\n

Arama motorlar\u0131 siteleri robotlar yard\u0131m\u0131yla tarayarak sayfan\u0131n arama motoruna veya s\u0131ralamaya eklenip eklenmeyece\u011fini belirler. \u00c7o\u011fu arama motoru web sitesi, g\u00f6rsel, video gibi dosya t\u00fcrlerini tan\u0131maktad\u0131r. Bu dosya t\u00fcrlerinin tamam\u0131n\u0131 Google d\u00f6k\u00fcmanlar\u0131ndan g\u00f6rebilirsiniz.<\/p>\n

<\/span>SEO Nas\u0131l Yap\u0131l\u0131r?<\/span><\/h2>\n

SEO, Site \u0130\u00e7i ve Site D\u0131\u015f\u0131 SEO olmak \u00fczere iki ana ba\u015fl\u0131kta incelenebilir. SEO sadece bu ba\u015fl\u0131klarla s\u0131n\u0131rl\u0131 kalmadan, holistik (b\u00fct\u00fcnsel) bir yakla\u015f\u0131mla yap\u0131l\u0131r. Yine de bu 2 maddeyi daha da fazla a\u00e7mak gerekir.<\/p>\n

<\/span>Site \u0130\u00e7i SEO<\/span><\/h3>\n

Site i\u00e7i SEO (On-Page SEO) bir web sitesinin kendi i\u00e7 yap\u0131s\u0131nda ger\u00e7ekle\u015ftirilen optimizasyonlard\u0131r. Amac\u0131 hem arama motorlar\u0131na hem de kullan\u0131c\u0131lara faydal\u0131 web siteleri ve i\u00e7erikler sunmakt\u0131r. Site i\u00e7i SEO, 6 alt ba\u015fl\u0131kta incelenebilir.<\/p>\n

<\/span>Ba\u015fl\u0131k (Meta Title)<\/span><\/h4>\n

Her taray\u0131c\u0131n\u0131n sekmesinde ve arama motorlar\u0131n\u0131n en \u00fcst\u00fcnde g\u00f6r\u00fclen ba\u015fl\u0131kt\u0131r. Burada hedeflenen anahtar kelimeyi i\u00e7ermek, dikkat \u00e7ekici ve anlaml\u0131 ba\u015fl\u0131klar yer almal\u0131d\u0131r. Do\u011fru \u015fekilde yaz\u0131lm\u0131\u015f sayfa ba\u015fl\u0131klar\u0131 sayfan\u0131n t\u0131klama oran\u0131n\u0131 ve s\u0131ralamas\u0131n\u0131 artt\u0131r\u0131r.<\/p>\n

<\/span>A\u00e7\u0131klama (Meta Description)<\/span><\/h4>\n

Arama motoru sonu\u00e7lar\u0131nda ba\u015fl\u0131\u011f\u0131n alt\u0131ndaki a\u00e7\u0131klama alan\u0131d\u0131r. Sayfan\u0131n ne ile ilgili oldu\u011funu anlat\u0131r. Google’da aranan anahtar kelime meta a\u00e7\u0131klamada yer al\u0131yorsa, kal\u0131n bir yaz\u0131 tipi yer al\u0131r. Dikkat \u00e7ekici yaz\u0131lm\u0131\u015f meta a\u00e7\u0131klamalar sayfan\u0131n t\u0131klama oran\u0131n\u0131 ve dolay\u0131s\u0131yla s\u0131ralamas\u0131n\u0131 artt\u0131r\u0131r.<\/p>\n

<\/span>Kaliteli \u0130\u00e7erik<\/span><\/h4>\n

Kullan\u0131c\u0131lar\u0131n bilgiyi rahatl\u0131kla bulabilece\u011fi i\u00e7erikler olu\u015fturmak, arama motorlar\u0131n\u0131n da i\u00e7eri\u011fi rahat bulabilece\u011fi anlam\u0131na gelir. Arama motorlar\u0131na en \u00e7ok yaz\u0131lanlar aras\u0131nda sorular yer almaktad\u0131r. \u0130lgili konuda sorular\u0131n cevab\u0131n\u0131 i\u00e7eri\u011finizde bulundurman\u0131z, kullan\u0131c\u0131ya \u00fcst d\u00fczeyde katk\u0131 sa\u011flar. Kullan\u0131c\u0131lar\u0131n arad\u0131\u011f\u0131n\u0131 buldu\u011fu, okumaktan zevk ve fayda sa\u011flad\u0131\u011f\u0131 i\u00e7erikler arama motorlar\u0131nda \u00fcst s\u0131ralarda listelenir. \u0130\u00e7eri\u011fimizin, di\u011fer web sitelerinden daha yararl\u0131 olmas\u0131n\u0131 hedeflememiz en iyi strateji olacakt\u0131r. \u0130\u00e7erikleri arama motorlar\u0131 i\u00e7in de\u011fil, web sitenizin ziyaret\u00e7ileri i\u00e7in olu\u015fturmal\u0131s\u0131n\u0131z. Google’\u0131n i\u00e7erikleri tartmas\u0131nda kulland\u0131\u011f\u0131 en \u00f6nemli iki algoritman\u0131n ismi; YMYL(Your Money or Your Life), D-U-Y-G (E-E-A-T)’dir. Bunlar\u0131 da iki alt ba\u015fl\u0131kta incelemek gerekir.<\/p>\n

<\/span>YMYL – Paran Veya Hayat\u0131n Nedir?<\/span><\/h5>\n

Kullan\u0131c\u0131n\u0131n maddi durumu veya sa\u011fl\u0131\u011f\u0131 \u00fczerinde do\u011frudan etkisi olabilecek sayfalar olarak tan\u0131mlan\u0131r. YMYL sayfalar\u0131n\u0131n daha iyi E-E-A-T (birazdan a\u00e7\u0131klayaca\u011f\u0131z) standartlar\u0131na sahip olmas\u0131 gerekir. YMYL i\u00e7eriklerinin uzman ki\u015filer veya \u015firketler taraf\u0131ndan yaz\u0131lmas\u0131 SEO a\u00e7\u0131s\u0131ndan kritiktir.<\/p>\n

<\/span>YMYL \u0130\u00e7eriklerine \u00d6rnekler<\/span><\/h6>\n

Sa\u011fl\u0131k \u00f6nerisinde bulunan sayfalar en iyi YMYL \u00f6rnekleridir.\u00a0Memorial, Ac\u0131badem gibi web sitelerini bunlara \u00f6rnek verebiliriz. Sa\u011fl\u0131kla ilgili arad\u0131\u011f\u0131n\u0131z hemen hemen her terimde bu siteleri g\u00f6rebilirsiniz. Bu sitelerin \u00e7al\u0131\u015ft\u0131\u011f\u0131 SEO uzmanlar\u0131<\/a> veya ajanslar\u0131n<\/a> \u00e7ok \u00fcst d\u00fczey olmas\u0131na gerek yoktur. Hatta SEO hatalar\u0131ndan ar\u0131nd\u0131r\u0131lm\u0131\u015f olmas\u0131na bile gerek yoktur. \u00c7\u00fcnk\u00fc uzmanl\u0131klar\u0131n\u0131 kan\u0131tlam\u0131\u015f hastanelerdir.<\/p>\n

Finansal, hukuki web siteleri insan hayat\u0131n\u0131 kayd\u0131rabilecek yasal tavsiyeler bar\u0131nd\u0131rabilece\u011fi i\u00e7in bir di\u011fer YMYL \u00f6rne\u011fidir.<\/p>\n

Sahte al\u0131\u015fveri\u015f ve banka siteleri kredi kart\u0131 bilgilerinizi kopyalayabilir ve finansal durumunuza b\u00fcy\u00fck zararlar verebilir. Bunlar da YMYL’in \u00f6rneklerindendir.<\/p>\n

<\/span>D-U-Y-G (E-E-A-T) Nedir?<\/span><\/h5>\n

D-U-Y-G \u0130ngilizce SEO literat\u00fcr\u00fcndeki E-E-A-T kavram\u0131n\u0131n T\u00fcrk\u00e7ele\u015ftirilmi\u015f halidir. A\u00e7\u0131l\u0131m\u0131 Experience (Deneyim), Expertise (Uzmanl\u0131k), Authoritativeness (Yetkinlik), Trustworthiness (G\u00fcven)’dir.<\/p>\n

<\/span>Deneyim<\/span><\/h6>\n

\u0130\u00e7eri\u011fi olu\u015fturan ki\u015filerin konu hakk\u0131nda do\u011frudan bir deneyimi olup olmad\u0131\u011f\u0131n\u0131 belirler. Bir \u00fcr\u00fcn incelemesi i\u00e7in yaz\u0131lan i\u00e7eri\u011fin ger\u00e7ek ki\u015filerce deneyimlenip deneyimlemedi\u011fi de bununla ilgilidir.<\/p>\n

<\/span>Uzmanl\u0131k<\/span><\/h6>\n

Yazar\u0131n ele ald\u0131\u011f\u0131 konuda uzmanl\u0131\u011f\u0131n\u0131n olup olmad\u0131\u011f\u0131n\u0131 belirler. Mesleki ge\u00e7mi\u015f, e\u011fitim gibi fakt\u00f6rler ile belirlenir.<\/p>\n

<\/span>Yetkinlik<\/span><\/h6>\n

\u0130\u00e7eri\u011fi yazan\u0131n, konuda g\u00fcvenilirli\u011fini kan\u0131tlam\u0131\u015f ve tan\u0131nm\u0131\u015f olmas\u0131 beklenir. Di\u011fer web sitelerinde ad\u0131 veya ba\u011flant\u0131s\u0131 ge\u00e7iyor mu, sekt\u00f6rde otoriter mi?<\/p>\n

<\/span>G\u00fcven<\/span><\/h6>\n

Web sitesi ve i\u00e7eri\u011fi g\u00fcvenilir olmas\u0131, bilgilerinin do\u011frulu\u011fu, yazar ve sitenin \u015feffaf olu\u015fu, HTTPS sertifika kullan\u0131\u015f\u0131 g\u00fcven unsurunu belirleyen fakt\u00f6rlerdendir.<\/p>\n

<\/span>Anahtar Kelime Yo\u011funlu\u011fu<\/span><\/h5>\n

Ayn\u0131 kelimeleri defalarca kullanmak kullan\u0131c\u0131y\u0131 okurken yormakla birlikte, bu anahtar kelimeleri do\u011fal olmayan bir \u015fekilde s\u0131ralama elde etmek amac\u0131yla kullanmak Google politikalar\u0131na ayk\u0131r\u0131 bir davran\u0131\u015ft\u0131r.<\/p>\n

<\/span>Ba\u015fl\u0131k Yap\u0131s\u0131<\/span><\/h4>\n

Ba\u015fl\u0131k etiketinden farkl\u0131 olarak, her web sayfas\u0131nda en az bir adet olmak \u00fczere bir ba\u015fl\u0131k ve birden fazla alt ba\u015fl\u0131k kullan\u0131lmas\u0131 gerekir. Bu arama motorlar\u0131na ve kullan\u0131c\u0131lara sayfan\u0131n ne ile alakal\u0131 oldu\u011funu belirler. Alt ba\u015fl\u0131klar aras\u0131 ge\u00e7i\u015fi kolayla\u015ft\u0131rmak\/linklemek kullan\u0131c\u0131 deneyimini ve dolay\u0131s\u0131yla arama motoru s\u0131ralaman\u0131z\u0131 artt\u0131r\u0131r.<\/p>\n

<\/span>\u0130\u00e7 Ba\u011flant\u0131lar<\/span><\/h4>\n

Ziyaret\u00e7inin ve arama motoru botlar\u0131n\u0131n, sitede daha rahat ve fazla dola\u015fabilmesi i\u00e7in di\u011fer i\u00e7eriklere ba\u011flant\u0131lar vermek gerekir. Bu ba\u011flant\u0131lar men\u00fcde ve i\u00e7eri\u011finizde yer almal\u0131d\u0131r. \u00d6rne\u011fin; “T\u00fcm bu i\u015flemlerle u\u011fra\u015fmak istemiyorsan\u0131z SEO dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> hizmetimizden yararlanabilirsiniz” derken, SEO dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> sayfas\u0131na verilen bir i\u00e7 ba\u011flant\u0131d\u0131r. \u0130\u00e7 ba\u011flant\u0131lar SEO’da \u00e7ok etkili bir tekniktir.<\/p>\n

<\/span>Kullan\u0131c\u0131 Deneyimi<\/span><\/h4>\n

Kullan\u0131c\u0131 deneyimi (User Experience) bir ziyaret\u00e7inin web sitesini kullan\u0131rken ya\u015fad\u0131\u011f\u0131 memnuniyet d\u00fczeyidir. Kullan\u0131c\u0131 deneyimi y\u00fcksek web siteleri arama motorlar\u0131nda \u00fcst s\u0131ralarda yer al\u0131r.<\/p>\n

    \n
  • Yava\u015f web siteleri kullan\u0131c\u0131lar\u0131 ka\u00e7\u0131r\u0131r ve s\u0131ralamalar\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcr.<\/li>\n
  • Web sitesinin \u015fim\u015fek h\u0131z\u0131yla a\u00e7\u0131l\u0131yor olmas\u0131 gerekir.<\/li>\n
  • Mobil cihazlarda d\u00fczg\u00fcn \u00e7al\u0131\u015fan responsive (sorumlu) web siteleri elde edilmelidir.<\/li>\n
  • SSL sertifikas\u0131 sunmak kullan\u0131c\u0131lar\u0131n verilerini u\u00e7tan uca \u015fifreledi\u011fi i\u00e7in zorunludur.<\/li>\n
  • Sayfadaki metinler okunabilir olmas\u0131 i\u00e7in yaz\u0131 tipi, b\u00fcy\u00fckl\u00fc\u011f\u00fc ve kontrast\u0131 iyi belirlenmelidir.<\/li>\n
  • Paragraflar k\u0131sa, ba\u015fl\u0131klar haline getirilmi\u015f ve d\u00fczenli olmal\u0131d\u0131r.<\/li>\n
  • A\u015f\u0131r\u0131 reklam ve pop-up kullan\u0131c\u0131y\u0131 rahats\u0131z etti\u011fi gibi, Google’da bu tarz sitelere ceza verebilmektedir.<\/li>\n
  • Profesyonel, g\u00f6z yormayan, tutarl\u0131, marka kimli\u011fine uygun renkler kullan\u0131lmal\u0131d\u0131r.<\/li>\n
  • Ziyaret\u00e7i yorumlar\u0131, anketler, canl\u0131 destek gibi ara\u00e7larla kullan\u0131c\u0131y\u0131 s\u00fcrece dahil etmek art\u0131 puan kazand\u0131r\u0131r.<\/li>\n<\/ul>\n

    <\/span>Site D\u0131\u015f\u0131 SEO<\/span><\/h3>\n

    Site D\u0131\u015f\u0131 SEO (Off-Page SEO), bir web sitesinin d\u0131\u015f kaynaklardan ald\u0131\u011f\u0131 destekle arama motorlar\u0131ndaki otoritesini art\u0131rmaya y\u00f6nelik yap\u0131lan optimizasyon \u00e7al\u0131\u015fmalar\u0131n\u0131 ifade eder. Bu s\u00fcre\u00e7 marka bilinirli\u011fi ve ba\u011flant\u0131 (backlink {alt tarafta daha detayl\u0131 de\u011finece\u011fiz}) profili \u00fczerinde yo\u011funla\u015f\u0131r.<\/p>\n

    <\/span>Marka Bilinirli\u011fi<\/span><\/h4>\n

    Google markan\u0131n veya site adresinin aranma hacmini dikkate alarak s\u0131ralama yapar. \u00c7ok aranan markalar, \u00e7ok fazla t\u0131klanan siteler, arama motorlar\u0131nda do\u011fal bir y\u00fckseli\u015f yakalar. Markan\u0131n internette ne kadar konu\u015fuldu\u011fu, ba\u015fka mecralarda site veya marka hakk\u0131nda yap\u0131lan kullan\u0131c\u0131 yorumlar\u0131, forumlar ve haber sitelerini Google dikkate al\u0131r.<\/p>\n

    \u0130\u00e7eri\u011fin sosyal medya platformlar\u0131nda payla\u015f\u0131lmas\u0131, yorum, be\u011feni almas\u0131 do\u011frudan SEO fakt\u00f6r\u00fc olmasa da dolayl\u0131 faydas\u0131 vard\u0131r. Ger\u00e7ek ziyaret\u00e7i ak\u0131\u015flar\u0131 (daha fazla sayfa dola\u015f\u0131m\u0131) ve daha fazla backlink elde edilme olas\u0131l\u0131\u011f\u0131 sa\u011flanabilir.<\/p>\n

    <\/span>Backlink<\/span><\/h4>\n

    Backlinkler bir web sitesininden di\u011fer bir siteye verilen ba\u011flant\u0131lard\u0131r (link). Kaliteli ve otoriter sitelerden gelen backlinkler SEO i\u00e7in \u00e7ok de\u011ferllidir. Google’a bu site g\u00fcvenilir sinyali verir. Link veren sitenin, link verilen siteyle alakal\u0131 olmas\u0131 gerekir. Google, Y\u00fcksek trafi\u011fe sahip sitelerden gelen backlinklere daha \u00e7ok de\u011fer verir.<\/p>\n

    Kalitesiz backlinkler ise faydadan \u00e7ok zarar sa\u011flar. \u00d6rne\u011fin: Toplu backlink paketler.<\/p>\n

    \n

    Etkili bir SEO stratejisi hem i\u00e7 hem de d\u0131\u015f \u00e7al\u0131\u015fmalar\u0131n dengeli, b\u00fct\u00fcnsel, sistematik y\u00fcr\u00fct\u00fclmesiyle yap\u0131l\u0131r. Arama motorlar\u0131n\u0131n kullan\u0131c\u0131 odakl\u0131 yakla\u015f\u0131m\u0131n\u0131 anlamak, ve buna g\u00f6re faydal\u0131 web siteleri\/sayfalar\u0131 \u00fcretmek arama motorlar\u0131ndaki varl\u0131\u011f\u0131n\u0131z\u0131 g\u00fc\u00e7lendirmenin anahtar\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Search Engine Optimization (SEO), T\u00fcrk\u00e7esiyle; Arama Motoru Optimizasyonu, internetteki bir i\u00e7eri\u011fi, arama motorlar\u0131na uyumlu hale getirerek daha \u00fcst s\u0131ralara \u00e7\u0131kmas\u0131n\u0131 hedefleyen \u00e7al\u0131\u015fmalar b\u00fct\u00fcn\u00fcd\u00fcr. SEO sadece web sitesiyle s\u0131n\u0131rl\u0131 de\u011fildir. Basite indirgemek gerekirse algoritmalarla \u00e7al\u0131\u015fan t\u00fcm arama motorlar\u0131na SEO yap\u0131labilir. Google Arama, Play Store, Haritalar, YouTube, Yandex, Bing gibi servisler \u00e7o\u011funlu\u011fu gizlenmi\u015f ve baz\u0131lar\u0131 halka a\u00e7\u0131k<\/p>\n","protected":false},"author":1,"featured_media":23704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-4696","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo-blog"},"yoast_head":"\nSEO Nedir ve Nas\u0131l Yap\u0131l\u0131r? | Bertan<\/title>\n<meta name=\"description\" content=\"Search Engine Optimization (SEO), T\u00fcrk\u00e7esiyle; Arama Motoru Optimizasyonu, internetteki bir i\u00e7eri\u011fi, arama motorlar\u0131na uyumlu hale getirerek daha \u00fcst\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bertan.net\/tr\/seo\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Nedir ve Nas\u0131l Yap\u0131l\u0131r? 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