{"id":4170,"date":"2018-12-14T15:15:07","date_gmt":"2018-12-14T12:15:07","guid":{"rendered":"https:\/\/bertanuzun.com\/?p=4170"},"modified":"2024-08-17T21:38:08","modified_gmt":"2024-08-17T18:38:08","slug":"sesli-arama","status":"publish","type":"post","link":"https:\/\/bertan.net\/tr\/sesli-arama\/","title":{"rendered":"Sesli Aramalar \u0130\u00e7in SEO"},"content":{"rendered":"\n<p>Sesli aramalar\u0131n web sitelerine ne gibi yararlar\u0131 bulunuyor? Cevap basit. <strong>Sesli aramalar gelece\u011fin ta kendisidir!<\/strong> Bu i\u00e7eri\u011fimle Sesli aramalar i\u00e7in SEO nas\u0131l yap\u0131l\u0131r sorusunu cevaplamaya \u00e7al\u0131\u015faca\u011f\u0131m.<\/p>\n\n\n\n<p>Son y\u0131llarda \u00f6zellikle Siri ve Google Sesli Arama ile, web sitelerine gelen sesli arama trafikleri \u00e7o\u011falmaya ba\u015flad\u0131. Amazon Alexa, Google Asistan gibi ki\u015fisel asistanlar sayesinde de bu pazar her ge\u00e7en g\u00fcn art\u0131yor. Sesli haber d\u00fcnyas\u0131 FM radyolarla son buldu, sesli cihazlar ile bu sekt\u00f6r\u00fc \u00e7ok daha b\u00fcy\u00fck bir pazar bekliyor. Gelecekte insanlar\u0131n televizyon izleyerek haber almayaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Bu nedenle web sitesi sahipleri, i\u00e7erik pazarlamac\u0131lar\u0131 i\u00e7in sesli aramalara tam uyum sa\u011flamak her ge\u00e7en g\u00fcn \u00f6nem kazan\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Soru_Cevaplari\"><\/span>Soru Cevaplar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web sitenizin insanlar\u0131n sorular\u0131n\u0131 cevaplad\u0131\u011f\u0131ndan emin olun. Neden, Nas\u0131l, Nerede, Ne, Hangisi gibi sorular\u0131 rahatl\u0131kla cevaplayan i\u00e7eriklerin Google&#8217;da \u00fcst s\u0131ralarda yer almamas\u0131 i\u00e7in herhangi bir neden yok. Alt tarafta yer alan g\u00f6rselde, Amerika&#8217;da insanlar\u0131n SEO hakk\u0131nda neler yazd\u0131\u011f\u0131n\u0131 ve sordu\u011funu \u00f6rneklendirelim.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"755\" height=\"847\" src=\"https:\/\/bertanuzun.com\/wp-content\/uploads\/2018\/12\/sesli-arama.jpg\" alt=\"\" class=\"wp-image-4173\" srcset=\"https:\/\/bertan.net\/wp-content\/uploads\/2018\/12\/sesli-arama.jpg 755w, https:\/\/bertan.net\/wp-content\/uploads\/2018\/12\/sesli-arama-267x300.jpg 267w, https:\/\/bertan.net\/wp-content\/uploads\/2018\/12\/sesli-arama-150x168.jpg 150w, https:\/\/bertan.net\/wp-content\/uploads\/2018\/12\/sesli-arama-450x505.jpg 450w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"JavaScript_Iframe_Gorsel\"><\/span>JavaScript, Iframe, G\u00f6rsel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Iframe, JS, G\u00f6rsellerle i\u00e7erik sunan web sitelerini, gelecekte sesli cihazlarla entegrasyon sorunlar\u0131 bekliyor. Bir \u00e7ok cihaz JavaScript, Iframe gibi alanlarla i\u00e7erik sunan sitelerle problemler ya\u015fayacak. Bu durum sadece sesli cihazlar i\u00e7in de\u011fil, g\u00f6rme yetkisini kaybetmi\u015f yada hi\u00e7 g\u00f6remeyen insanlar i\u00e7in de b\u00fcy\u00fck problemler demek oluyor. Server taraf\u0131nda render edilen JavaScript modelleri ile bu sorunu a\u015fman\u0131z kolay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yerel_Sesli_Aramalar\"><\/span>Yerel Sesli Aramalar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde dahil olmak \u00fczere, gelecekte de &#8220;En Yak\u0131n Restoran&#8221;, &#8220;En Yak\u0131n Otel&#8221;, &#8220;En Yak\u0131n Hastane&#8221; gibi aramalar\u0131n hacimleri her ge\u00e7en g\u00fcn art\u0131yor. Bu nedenle tekli anahtar kelimelerden ziyade, insanlar\u0131n sesli \u015fekilde neler arayabilece\u011fini d\u00fc\u015f\u00fcn\u00fcp i\u00e7erik pazarlaman\u0131z\u0131 bu y\u00f6nde ilerletmeniz gerekiyor.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insanlar_Neler_Konusuyor\"><\/span>\u0130nsanlar Neler Konu\u015fuyor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Arama motorlar\u0131n\u0131 bir \u00e7o\u011fumuz g\u00fcnl\u00fck konu\u015ftu\u011fumuz \u015feyleri, Google&#8217;a da konu\u015fuyoruz. Bu nedenle tekli anahtar kelimelere yap\u0131lan a\u015f\u0131r\u0131 optimizasyonlar yarar sa\u011flamayacak. \u0130nsanlar\u0131n neler konu\u015ftu\u011funu ve sordu\u011funu tahmin etmeye \u00e7al\u0131\u015f\u0131n. Bu konu\u015fmalardaki gibi i\u00e7erikler yer alan web sitelerinin arama motoru g\u00f6r\u00fcn\u00fcrl\u00fckleri ve trafikleri artacakt\u0131r.&nbsp;<a href=\"https:\/\/bertanuzun.com\/ltk\/\">Uzun Kuyruklu Anahtar Kelimeler<\/a> ve <a href=\"https:\/\/bertanuzun.com\/lsi\/\">Gizli Anlamsal Indeksleme<\/a> yaz\u0131lar\u0131m\u0131 inceleyin.&nbsp;<\/p>\n\n\n\n<p>Ekran g\u00f6r\u00fcnt\u00fcs\u00fcnde, sesli aramalar ile ilgili insanlar\u0131n neleri merak etti\u011fini, konu\u015ftu\u011funu \u00f6rneklendirelim.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"652\" height=\"646\" src=\"https:\/\/bertanuzun.com\/wp-content\/uploads\/2018\/12\/sesli-arama-1.jpg\" alt=\"\" class=\"wp-image-4223\" srcset=\"https:\/\/bertan.net\/wp-content\/uploads\/2018\/12\/sesli-arama-1.jpg 652w, https:\/\/bertan.net\/wp-content\/uploads\/2018\/12\/sesli-arama-1-300x297.jpg 300w, https:\/\/bertan.net\/wp-content\/uploads\/2018\/12\/sesli-arama-1-150x149.jpg 150w, https:\/\/bertan.net\/wp-content\/uploads\/2018\/12\/sesli-arama-1-450x446.jpg 450w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trafik_Gonderen_Cumleleri_Gorun\"><\/span>Trafik G\u00f6nderen C\u00fcmleleri G\u00f6r\u00fcn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web sitenize trafik g\u00f6nderen c\u00fcmleleri Google Search Console ve Analytics yard\u0131m\u0131yla tespit edin. Sitenizin bu c\u00fcmlelere cevap verip vermedi\u011fini tespit edin. E\u011fer cevap vermiyorsa ve siteniz bu sorularla trafik al\u0131yorsa, hemen o c\u00fcmleleri yan\u0131tlayacak i\u00e7erikler olu\u015fturun.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Schema_Isaretlemesi_Kullanin\"><\/span>Schema \u0130\u015faretlemesi Kullan\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sitenizdeki i\u00e7erikleri sadece kullan\u0131c\u0131lar\u0131n de\u011fil, robotlar\u0131nda rahatl\u0131kla anlayabilmesi i\u00e7in Schema.org yap\u0131sal veri i\u015faretlemesi ger\u00e7ekle\u015ftirin. En pop\u00fcler Schema yap\u0131lar\u0131 alt tarafta s\u0131ralanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Etkinlik sayfas\u0131, tarih sayac\u0131.<\/li><li>Sa\u011fl\u0131k ve medikal \u00fcr\u00fcnler.<\/li><li>Organizasyonlar, \u015firketler, yerler.<\/li><li>Ki\u015filer, Yerel \u0130\u015fletmeler, Restoranlar.<\/li><li>\u00dcr\u00fcnler, Teklifler, Oylamalar.<\/li><li>Yorumlar, adres tarifleri, foto\u011fraflar.<\/li><li><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sesli aramalar\u0131n web sitelerine ne gibi yararlar\u0131 bulunuyor? Cevap basit. Sesli aramalar gelece\u011fin ta kendisidir! Bu i\u00e7eri\u011fimle Sesli aramalar i\u00e7in SEO nas\u0131l yap\u0131l\u0131r sorusunu cevaplamaya \u00e7al\u0131\u015faca\u011f\u0131m. Son y\u0131llarda \u00f6zellikle Siri ve Google Sesli Arama ile, web sitelerine gelen sesli arama trafikleri \u00e7o\u011falmaya ba\u015flad\u0131. Amazon Alexa, Google Asistan gibi ki\u015fisel asistanlar sayesinde de bu pazar her<\/p>\n","protected":false},"author":1,"featured_media":4174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-4170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo-blog"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sesli Aramalar \u0130\u00e7in SEO | Bertan<\/title>\n<meta name=\"description\" content=\"Sesli aramalar\u0131n web sitelerine ne gibi yararlar\u0131 bulunuyor? Cevap basit. Sesli aramalar gelece\u011fin ta kendisidir! 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