{"id":3738,"date":"2018-11-20T14:49:02","date_gmt":"2018-11-20T11:49:02","guid":{"rendered":"https:\/\/bertan.net\/tr\/?p=3738"},"modified":"2024-08-18T15:02:27","modified_gmt":"2024-08-18T12:02:27","slug":"anahtar-kelime","status":"publish","type":"post","link":"https:\/\/bertan.net\/tr\/anahtar-kelime\/","title":{"rendered":"Anahtar Kelime Nedir?"},"content":{"rendered":"

Anahtar Kelime, i\u00e7eri\u011fi bir veya birden fazla kelimeyle \u00f6zetleyen ve arama motorlar\u0131nda \u00e7\u0131kan sorgulara denir.<\/p>\n

Do\u011fru anahtar kelime planlamas\u0131, i\u00e7erikle uyumlu olmal\u0131 ve a\u00e7\u0131l\u0131\u015f sayfas\u0131yla e\u015fle\u015fmelidir.<\/p>\n

Uyar\u0131<\/strong>: Google’da sitenizin hangi s\u0131rada yer alaca\u011f\u0131n\u0131za, siz de\u011fil Google karar verir. Bu karara eri\u015fme \u015fans\u0131 elde etmek isterseniz ise Google Ads kullanman\u0131z gerekmektedir.<\/p>\n

Anahtar Kelime Nas\u0131l Bulunur?<\/h2>\n

Anahtar kelime ara\u015ft\u0131rmas\u0131 i\u00e7in, \u00e7e\u015fitli ara\u00e7lardan yararlanman\u0131z gerekmektedir. Bu ara\u00e7lardan en \u00f6nemli ikisi Google Ads anahtar kelime planlay\u0131c\u0131(Eski ad\u0131yla arac\u0131) ve SEMrush\u2019t\u0131r. SEMrush kullanarak rakiplerinizin de sorgular\u0131n\u0131 bulabilirsiniz. Ayr\u0131ca bu kelimelerle ne kadar bir trafik ald\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz. Analiz i\u00e7in kullan\u0131labilecek bir di\u011fer ara\u00e7 ise Ubersuggest’d\u0131r.<\/p>\n

Ayr\u0131ca SEO\u2019da yer ald\u0131\u011f\u0131n\u0131z kelimeler harcama yapmadan trafik sa\u011flad\u0131\u011f\u0131 i\u00e7in, her bir anahtar kelimeden gelen trafi\u011fin maddi bir kazan\u0131m\u0131 vard\u0131r.<\/p>\n

Yo\u011funluk Oran\u0131 Nedir?<\/strong> Bir anahtar kelimenin say\u0131s\u0131 ile, web sayfas\u0131ndaki toplam i\u00e7eriklerde yer alan kelimelerin say\u0131s\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda elde edilen y\u00fczdelik de\u011ferdir. \u00dcnl\u00fc SEO siteleri, %1 ila %3 aras\u0131nda yer alan anahtar kelime yo\u011funlu\u011funa dikkat edilmesi gerekti\u011fini belirtmi\u015ftir. Yine de bu \u00f6l\u00e7\u00fcm rekabete g\u00f6re yap\u0131lmal\u0131d\u0131r.<\/p>\n

Arama Terimleri Raporu Nedir? Google ads i\u00e7in, reklamlar\u0131n\u0131z\u0131n nas\u0131l performans g\u00f6sterdi\u011fini \u00f6l\u00e7en bir metriktir. Aramalarda ne kadar yer ald\u0131\u011f\u0131n\u0131z\u0131, t\u0131klama oran\u0131 gibi de\u011ferleri verir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Anahtar Kelime, i\u00e7eri\u011fi bir veya birden fazla kelimeyle \u00f6zetleyen ve arama motorlar\u0131nda \u00e7\u0131kan sorgulara denir. Do\u011fru anahtar kelime planlamas\u0131, i\u00e7erikle uyumlu olmal\u0131 ve a\u00e7\u0131l\u0131\u015f sayfas\u0131yla e\u015fle\u015fmelidir. Uyar\u0131: Google’da sitenizin hangi s\u0131rada yer alaca\u011f\u0131n\u0131za, siz de\u011fil Google karar verir. Bu karara eri\u015fme \u015fans\u0131 elde etmek isterseniz ise Google Ads kullanman\u0131z gerekmektedir. Anahtar Kelime Nas\u0131l Bulunur? Anahtar<\/p>\n","protected":false},"author":1,"featured_media":3739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-3738","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo-blog"},"yoast_head":"\nAnahtar Kelime Nedir? | Bertan<\/title>\n<meta name=\"description\" content=\"Anahtar Kelime, i\u00e7eri\u011fi bir veya birden fazla kelimeyle \u00f6zetleyen ve arama motorlar\u0131nda \u00e7\u0131kan sorgulara denir. Do\u011fru anahtar kelime planlamas\u0131, i\u00e7erikle\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bertan.net\/tr\/anahtar-kelime\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anahtar Kelime Nedir? | Bertan\" \/>\n<meta property=\"og:description\" content=\"Anahtar Kelime, i\u00e7eri\u011fi bir veya birden fazla kelimeyle \u00f6zetleyen ve arama motorlar\u0131nda \u00e7\u0131kan sorgulara denir. Do\u011fru anahtar kelime planlamas\u0131, i\u00e7erikle\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bertan.net\/tr\/anahtar-kelime\/\" \/>\n<meta property=\"og:site_name\" content=\"Bertan\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-20T11:49:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-18T12:02:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bertan.net\/wp-content\/uploads\/2018\/11\/anahtar-kelime.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bertan Uzun\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bertan Uzun\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bertan.net\/tr\/anahtar-kelime\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bertan.net\/tr\/anahtar-kelime\/\"},\"author\":{\"name\":\"Bertan Uzun\",\"@id\":\"https:\/\/bertan.net\/tr\/#\/schema\/person\/40c8cc944c4f31637fe098690b13707d\"},\"headline\":\"Anahtar Kelime Nedir?\",\"datePublished\":\"2018-11-20T11:49:02+00:00\",\"dateModified\":\"2024-08-18T12:02:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bertan.net\/tr\/anahtar-kelime\/\"},\"wordCount\":270,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bertan.net\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/bertan.net\/tr\/anahtar-kelime\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bertan.net\/wp-content\/uploads\/2018\/11\/anahtar-kelime.jpg\",\"articleSection\":[\"SEO Blog\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bertan.net\/tr\/anahtar-kelime\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bertan.net\/tr\/anahtar-kelime\/\",\"url\":\"https:\/\/bertan.net\/tr\/anahtar-kelime\/\",\"name\":\"Anahtar Kelime Nedir? | Bertan\",\"isPartOf\":{\"@id\":\"https:\/\/bertan.net\/tr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bertan.net\/tr\/anahtar-kelime\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bertan.net\/tr\/anahtar-kelime\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bertan.net\/wp-content\/uploads\/2018\/11\/anahtar-kelime.jpg\",\"datePublished\":\"2018-11-20T11:49:02+00:00\",\"dateModified\":\"2024-08-18T12:02:27+00:00\",\"description\":\"Anahtar Kelime, i\u00e7eri\u011fi bir veya birden fazla kelimeyle \u00f6zetleyen ve arama motorlar\u0131nda \u00e7\u0131kan sorgulara denir. Do\u011fru anahtar kelime planlamas\u0131, i\u00e7erikle\",\"breadcrumb\":{\"@id\":\"https:\/\/bertan.net\/tr\/anahtar-kelime\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bertan.net\/tr\/anahtar-kelime\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/bertan.net\/tr\/anahtar-kelime\/#primaryimage\",\"url\":\"https:\/\/bertan.net\/wp-content\/uploads\/2018\/11\/anahtar-kelime.jpg\",\"contentUrl\":\"https:\/\/bertan.net\/wp-content\/uploads\/2018\/11\/anahtar-kelime.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Anahtar Kelimeler\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bertan.net\/tr\/anahtar-kelime\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"SEO Blog\",\"item\":\"https:\/\/bertan.net\/tr\/seo-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Anahtar Kelime Nedir?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bertan.net\/tr\/#website\",\"url\":\"https:\/\/bertan.net\/tr\/\",\"name\":\"Bertan\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/bertan.net\/tr\/#organization\"},\"alternateName\":\"Bertan\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bertan.net\/tr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bertan.net\/tr\/#organization\",\"name\":\"Bertan Agency\",\"alternateName\":\"Bertan\",\"url\":\"https:\/\/bertan.net\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/bertan.net\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bertan.net\/wp-content\/uploads\/2024\/05\/1000x1000.png\",\"contentUrl\":\"https:\/\/bertan.net\/wp-content\/uploads\/2024\/05\/1000x1000.png\",\"width\":1000,\"height\":1000,\"caption\":\"Bertan Agency\"},\"image\":{\"@id\":\"https:\/\/bertan.net\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/netbertan\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/bertan.net\/tr\/#\/schema\/person\/40c8cc944c4f31637fe098690b13707d\",\"name\":\"Bertan Uzun\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/bertan.net\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8a370b4d9ba4d7db5a442bc69bb68e95843c3b165dee56dcad75ae24acc55bc9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8a370b4d9ba4d7db5a442bc69bb68e95843c3b165dee56dcad75ae24acc55bc9?s=96&d=mm&r=g\",\"caption\":\"Bertan Uzun\"},\"description\":\"Bertan is an SEO specialist with over 20 years of experience managing projects from start to finish. He is skilled in all aspects of SEO, including on-page and off-page optimization, and has worked on projects across various industries. His focus is on driving organic growth, improving search rankings, and collaborating closely with teams to achieve business goals and deliver strong returns.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/bertanuzun\/\"],\"url\":\"https:\/\/bertan.net\/tr\/author\/bertanuzun\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anahtar Kelime Nedir? | Bertan","description":"Anahtar Kelime, i\u00e7eri\u011fi bir veya birden fazla kelimeyle \u00f6zetleyen ve arama motorlar\u0131nda \u00e7\u0131kan sorgulara denir. Do\u011fru anahtar kelime planlamas\u0131, i\u00e7erikle","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bertan.net\/tr\/anahtar-kelime\/","og_locale":"tr_TR","og_type":"article","og_title":"Anahtar Kelime Nedir? | Bertan","og_description":"Anahtar Kelime, i\u00e7eri\u011fi bir veya birden fazla kelimeyle \u00f6zetleyen ve arama motorlar\u0131nda \u00e7\u0131kan sorgulara denir. Do\u011fru anahtar kelime planlamas\u0131, i\u00e7erikle","og_url":"https:\/\/bertan.net\/tr\/anahtar-kelime\/","og_site_name":"Bertan","article_published_time":"2018-11-20T11:49:02+00:00","article_modified_time":"2024-08-18T12:02:27+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/bertan.net\/wp-content\/uploads\/2018\/11\/anahtar-kelime.jpg","type":"image\/jpeg"}],"author":"Bertan Uzun","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Bertan Uzun","Tahmini okuma s\u00fcresi":"2 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bertan.net\/tr\/anahtar-kelime\/#article","isPartOf":{"@id":"https:\/\/bertan.net\/tr\/anahtar-kelime\/"},"author":{"name":"Bertan Uzun","@id":"https:\/\/bertan.net\/tr\/#\/schema\/person\/40c8cc944c4f31637fe098690b13707d"},"headline":"Anahtar Kelime Nedir?","datePublished":"2018-11-20T11:49:02+00:00","dateModified":"2024-08-18T12:02:27+00:00","mainEntityOfPage":{"@id":"https:\/\/bertan.net\/tr\/anahtar-kelime\/"},"wordCount":270,"commentCount":0,"publisher":{"@id":"https:\/\/bertan.net\/tr\/#organization"},"image":{"@id":"https:\/\/bertan.net\/tr\/anahtar-kelime\/#primaryimage"},"thumbnailUrl":"https:\/\/bertan.net\/wp-content\/uploads\/2018\/11\/anahtar-kelime.jpg","articleSection":["SEO Blog"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bertan.net\/tr\/anahtar-kelime\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bertan.net\/tr\/anahtar-kelime\/","url":"https:\/\/bertan.net\/tr\/anahtar-kelime\/","name":"Anahtar Kelime Nedir? | Bertan","isPartOf":{"@id":"https:\/\/bertan.net\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bertan.net\/tr\/anahtar-kelime\/#primaryimage"},"image":{"@id":"https:\/\/bertan.net\/tr\/anahtar-kelime\/#primaryimage"},"thumbnailUrl":"https:\/\/bertan.net\/wp-content\/uploads\/2018\/11\/anahtar-kelime.jpg","datePublished":"2018-11-20T11:49:02+00:00","dateModified":"2024-08-18T12:02:27+00:00","description":"Anahtar Kelime, i\u00e7eri\u011fi bir veya birden fazla kelimeyle \u00f6zetleyen ve arama motorlar\u0131nda \u00e7\u0131kan sorgulara denir. Do\u011fru anahtar kelime planlamas\u0131, i\u00e7erikle","breadcrumb":{"@id":"https:\/\/bertan.net\/tr\/anahtar-kelime\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bertan.net\/tr\/anahtar-kelime\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/bertan.net\/tr\/anahtar-kelime\/#primaryimage","url":"https:\/\/bertan.net\/wp-content\/uploads\/2018\/11\/anahtar-kelime.jpg","contentUrl":"https:\/\/bertan.net\/wp-content\/uploads\/2018\/11\/anahtar-kelime.jpg","width":1920,"height":1280,"caption":"Anahtar Kelimeler"},{"@type":"BreadcrumbList","@id":"https:\/\/bertan.net\/tr\/anahtar-kelime\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"SEO Blog","item":"https:\/\/bertan.net\/tr\/seo-blog\/"},{"@type":"ListItem","position":2,"name":"Anahtar Kelime Nedir?"}]},{"@type":"WebSite","@id":"https:\/\/bertan.net\/tr\/#website","url":"https:\/\/bertan.net\/tr\/","name":"Bertan","description":"","publisher":{"@id":"https:\/\/bertan.net\/tr\/#organization"},"alternateName":"Bertan","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bertan.net\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/bertan.net\/tr\/#organization","name":"Bertan Agency","alternateName":"Bertan","url":"https:\/\/bertan.net\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/bertan.net\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/bertan.net\/wp-content\/uploads\/2024\/05\/1000x1000.png","contentUrl":"https:\/\/bertan.net\/wp-content\/uploads\/2024\/05\/1000x1000.png","width":1000,"height":1000,"caption":"Bertan Agency"},"image":{"@id":"https:\/\/bertan.net\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/netbertan\/"]},{"@type":"Person","@id":"https:\/\/bertan.net\/tr\/#\/schema\/person\/40c8cc944c4f31637fe098690b13707d","name":"Bertan Uzun","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/bertan.net\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8a370b4d9ba4d7db5a442bc69bb68e95843c3b165dee56dcad75ae24acc55bc9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8a370b4d9ba4d7db5a442bc69bb68e95843c3b165dee56dcad75ae24acc55bc9?s=96&d=mm&r=g","caption":"Bertan Uzun"},"description":"Bertan is an SEO specialist with over 20 years of experience managing projects from start to finish. He is skilled in all aspects of SEO, including on-page and off-page optimization, and has worked on projects across various industries. His focus is on driving organic growth, improving search rankings, and collaborating closely with teams to achieve business goals and deliver strong returns.","sameAs":["https:\/\/www.linkedin.com\/in\/bertanuzun\/"],"url":"https:\/\/bertan.net\/tr\/author\/bertanuzun\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/bertan.net\/tr\/wp-json\/wp\/v2\/posts\/3738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bertan.net\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bertan.net\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bertan.net\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bertan.net\/tr\/wp-json\/wp\/v2\/comments?post=3738"}],"version-history":[{"count":2,"href":"https:\/\/bertan.net\/tr\/wp-json\/wp\/v2\/posts\/3738\/revisions"}],"predecessor-version":[{"id":21848,"href":"https:\/\/bertan.net\/tr\/wp-json\/wp\/v2\/posts\/3738\/revisions\/21848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bertan.net\/tr\/wp-json\/wp\/v2\/media\/3739"}],"wp:attachment":[{"href":"https:\/\/bertan.net\/tr\/wp-json\/wp\/v2\/media?parent=3738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bertan.net\/tr\/wp-json\/wp\/v2\/categories?post=3738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bertan.net\/tr\/wp-json\/wp\/v2\/tags?post=3738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}