{"id":3451,"date":"2018-10-29T15:22:39","date_gmt":"2018-10-29T12:22:39","guid":{"rendered":"https:\/\/bertanuzun.com\/?p=3451"},"modified":"2024-08-17T21:38:08","modified_gmt":"2024-08-17T18:38:08","slug":"kaliteli-icerik-ve-seo","status":"publish","type":"post","link":"https:\/\/bertan.net\/tr\/kaliteli-icerik-ve-seo\/","title":{"rendered":"Kaliteli i\u00e7erik ve SEO"},"content":{"rendered":"

SEO \u00e7al\u0131\u015fmalar\u0131yla yak\u0131ndan ilgilenen herkes mutlaka “\u0130\u00e7erik krald\u0131r<\/strong>” \u015feklindeki k\u00fclt haline d\u00f6n\u00fc\u015fen sloganla daha \u00f6nce de kar\u015f\u0131la\u015fm\u0131\u015ft\u0131r. Peki bir i\u00e7eri\u011fin kaliteli oldu\u011funa Google nas\u0131l karar veriyor? Veya bir i\u00e7eri\u011fin arama s\u0131ralama sonu\u00e7lar\u0131nda daha \u00fcst s\u0131ralarda yer almas\u0131 gerekti\u011fi fikri Google’da nas\u0131l olu\u015fuyor?<\/strong>
\n<\/p>\n

Bu konuyu derinlemesine ara\u015ft\u0131ran ve SEO blogu Moz’da kaleme ald\u0131\u011f\u0131 bir yaz\u0131yla herkese a\u00e7\u0131klayan Brafton<\/strong> ajans\u0131n\u0131n y\u00f6neticisi Jeff Baker<\/strong>, Hummingbird<\/strong> algoritmas\u0131n\u0131n devreye al\u0131nd\u0131\u011f\u0131 g\u00fcnden bu yana bu sorunun cevab\u0131n\u0131 arad\u0131klar\u0131 dile getirdi.<\/p>\n

<\/span>Google art\u0131k \u00e7ok daha zeki!<\/span><\/h2>\n

Bilindi\u011fi \u00fczere 2013 y\u0131l\u0131nda aktif hale gelen Hummingbird<\/strong> ile Google<\/strong> art\u0131k anahtar kelime kullan\u0131m\u0131 ve s\u0131kl\u0131\u011f\u0131ndan ziyade i\u00e7eri\u011fin genelinin yeterli olup olmad\u0131\u011f\u0131n\u0131 anlamaya ba\u015flad\u0131. Evet, Google’\u0131n algoritmas\u0131 art\u0131k bir sayfada yer alan kelimelerin arkas\u0131nda yatan anlam\u0131 ay\u0131rt edebiliyor. Eskisi gibi anahtar kelimeleri alakas\u0131z yerlerde s\u0131k s\u0131k ge\u00e7irerek Google’\u0131 aldatma devri sona erdi.<\/strong><\/p>\n

Bu da web sitesi sahiplerini kullan\u0131c\u0131lar i\u00e7in ger\u00e7ekten anlaml\u0131 metinler kaleme almaya itiyor. Organik arama sonu\u00e7lar\u0131nda y\u00fckselmek i\u00e7in Brafton ajans\u0131n\u0131n web sitesi \u00fczerinde bir \u00e7al\u0131\u015fma y\u00fcr\u00fcten Baker, ba\u015far\u0131ya nas\u0131l ula\u015ft\u0131\u011f\u0131n\u0131 t\u00fcm detaylar\u0131yla anlatt\u0131. <\/strong><\/p>\n

Size ilham kayna\u011f\u0131<\/strong> olabilece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz bu SEO \u00e7al\u0131\u015fmas\u0131<\/strong>n\u0131n nas\u0131l ger\u00e7ekle\u015ftirildi\u011fini a\u015fa\u011f\u0131dan \u00f6\u011frenebilirsiniz.<\/p>\n

\"Teknik\"<\/p>\n

Yukar\u0131da yer alan s\u0131ralama sonu\u00e7 sayfas\u0131, \u0130ngilizce “arama motoru optimizasyonu teknikleri” <\/strong>kelimesine ait. \u0130lk 10 s\u0131radaki adreslerin her birini a\u00e7\u0131p hangi konular\u0131n yaz\u0131 i\u00e7inde ge\u00e7ti\u011fine bakt\u0131\u011f\u0131n\u0131zda kar\u015f\u0131n\u0131za \u015f\u00f6yle bir tablo \u00e7\u0131k\u0131yor:<\/p>\n

Birinci s\u0131radaki adreste yer alan konular: A,C,D,E,F<\/strong>
\n\u0130kinci s\u0131radaki adreste yer alan konular: A,B,F<\/strong>
\n\u00dc\u00e7\u00fcnc\u00fc s\u0131radaki adreste yer alan konular: C,D,F<\/strong>
\nD\u00f6rd\u00fcnc\u00fc s\u0131radaki adreste yer alan konular: A,E,F,<\/strong><\/p>\n

Yap\u0131lan inceleme sonucunda A’dan F’ye kadar farkl\u0131 konular\u0131n ara ba\u015fl\u0131klar \u015feklinde yaz\u0131larda yer ald\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Burada dikkat \u00e7eken husus, F konusunun incelenen d\u00f6rt adreste de aynen yer al\u0131yor olu\u015fu. Demek ki Google, bu konuya \u00f6ncelik verilmesini gerektiriyor.<\/p>\n

Peki, bu s\u0131ralamaya girmek ve y\u00fckselebilmek i\u00e7in ne yapmak gerekiyor?<\/strong><\/p>\n

Brafton’un elde etti\u011fi sonu\u00e7lara g\u00f6re bu soruya \u015f\u00f6yle cevap verilebilir:<\/p>\n

    \n
  • S\u0131ralamaya girmek isteyen bir sitede de mutlaka F konusu yer al\u0131yor olmal\u0131.<\/li>\n
  • Di\u011fer t\u00fcm adreslerden daha bilgi verici, okuyucuyu tatmin edici ve sitede uzun s\u00fcre tutabilecek kaliteli bir i\u00e7erik yaz\u0131lmal\u0131.<\/li>\n
  • Y\u00fckselmek isteyen site, bu konuyu ara\u015ft\u0131ran bir kullan\u0131c\u0131 i\u00e7in en detayl\u0131 ve zengin bilginin verildi\u011fi adres olmal\u0131.<\/li>\n<\/ul>\n

    Yukar\u0131da yer alan maddelerin gere\u011fini yerine getirebilmek i\u00e7in, yani kaliteli bir i\u00e7erik kaleme alabilmek i\u00e7inse a\u015fa\u011f\u0131daki ad\u0131mlar tavsiye ediliyor.<\/p>\n

    Manuel:<\/strong> Y\u00fckselmek istedi\u011finiz kelimedeki di\u011fer rakip siteleri analiz edin. Onlardan daha \u00fcst s\u0131rada g\u00f6z\u00fckebilmek i\u00e7in doyurucu i\u00e7erikler kaleme al\u0131n.
    \nSEMrush:<\/strong> Farkl\u0131 dilde i\u00e7erikler yay\u0131nl\u0131yorsan\u0131z, i\u00e7eriklerinizi daha etkin k\u0131lmak i\u00e7in yapay zeka teknolojisinden faydalanabilmeniz m\u00fcmk\u00fcn. \u00dccretsiz kullan\u0131labilen SEMrush’un “SEO Content Template<\/strong>” \u00f6zelli\u011fi, herhangi bir kelimedeki ilk 10 siteyi analiz edip s\u0131k kullan\u0131lan anahtar kelime ve tavsiye edilen kelime say\u0131s\u0131n\u0131 listeleyebiliyor.<\/p>\n

    <\/span>Sonu\u00e7lar \u015fa\u015f\u0131rt\u0131c\u0131 derecede ba\u015far\u0131l\u0131!<\/span><\/h2>\n

    Brafton ajans\u0131, listelenen bu ara\u00e7lar\u0131 kullanarak prati\u011fe de uyarlam\u0131\u015f. “Finansal i\u00e7erik pazarlamas\u0131<\/em>” gibi rekabetin d\u00fc\u015f\u00fck oldu\u011fu bir kelimede \u00e7al\u0131\u015fma y\u00fcr\u00fcten Brafton olduk\u00e7a ba\u015far\u0131l\u0131 sonu\u00e7lar elde etmi\u015f. Ajans\u0131 ba\u015far\u0131ya g\u00f6t\u00fcren etkenlerse \u015fu \u015fekilde payla\u015f\u0131l\u0131yor:<\/p>\n

    <\/span>Makale yeterince iyi mi?<\/span><\/h2>\n

    Google’da y\u00fckselmesini istedi\u011finiz adres, ger\u00e7ekten alan\u0131ndaki en yetkin ve bilgilendirici i\u00e7eri\u011fe mi sahip? Dahas\u0131, i\u00e7erikte rakiplerinizde yer alan ara ba\u015fl\u0131k ve konular da yer al\u0131yor mu? Bu sorular\u0131n cevab\u0131na “Evet” diyebiliyor olman\u0131z gerek. SEO uyumlu makaleler olu\u015fturmak i\u00e7in bu i\u00e7eri\u011fi tamamen okuyun.<\/p>\n

    <\/span>Adresi de\u011fi\u015ftirmeden i\u00e7eri\u011fi g\u00fcncelleyin<\/span><\/h4>\n

    Bo\u015f yere link kaybetmek istemezsiniz, de\u011fil mi? Bunun i\u00e7in tavsiyeler do\u011frultusunda yeniden kaleme ald\u0131\u011f\u0131n\u0131z yaz\u0131n\u0131n yaln\u0131za i\u00e7eri\u011fini de\u011fi\u015ftirin, URL’si sabit kals\u0131n. Daha sonra Google Webmaster Tools<\/strong> \u00fczerinden “Google gibi getir<\/em>” arac\u0131n\u0131 kullanarak botlar\u0131 sitenize yeniden davet edin.<\/p>\n

    <\/span>Kal\u0131c\u0131 y\u00fckseli\u015f m\u00fcmk\u00fcn!<\/span><\/h2>\n

    T\u00fcm bunlar\u0131 yapt\u0131ktan k\u0131sa bir s\u00fcre sonra gizli sekme a\u00e7\u0131p hedef anahtar kelimenizde yeni bir arama ger\u00e7ekle\u015ftirin. Olumlu y\u00f6nde sonu\u00e7 ald\u0131\u011f\u0131n\u0131z\u0131 bizzat g\u00f6zlemleyeceksiniz.<\/p>\n

    \u00d6yle ki Brafton, g\u00fcncellenen i\u00e7erik adreslerinin Google taraf\u0131ndan indekslenmesinden 1 dakika sonra s\u0131ralama sonu\u00e7lar\u0131n\u0131n de\u011fi\u015fti\u011fini iddia ediyor. Bu yolla ajans “subdomain nedir, en iyi \u015firket e-posta tasar\u0131mlar\u0131, pazarlama teknikleri, i\u00e7erik pazarlama ajans\u0131, google yerel i\u015fletmeler, \u015firket blogu”<\/em> gibi kelimelerde kal\u0131c\u0131 y\u00fckselme sa\u011flam\u0131\u015f durumda.<\/p>\n

    Yapt\u0131klar\u0131 tek \u015feyse \u00f6zetle \u015fu:<\/strong> Alan\u0131nda en iyi i\u00e7eri\u011fi kullan\u0131c\u0131lara sunmak!<\/p>\n","protected":false},"excerpt":{"rendered":"

    SEO \u00e7al\u0131\u015fmalar\u0131yla yak\u0131ndan ilgilenen herkes mutlaka “\u0130\u00e7erik krald\u0131r” \u015feklindeki k\u00fclt haline d\u00f6n\u00fc\u015fen sloganla daha \u00f6nce de kar\u015f\u0131la\u015fm\u0131\u015ft\u0131r. Peki bir i\u00e7eri\u011fin kaliteli oldu\u011funa Google nas\u0131l karar veriyor? Veya bir i\u00e7eri\u011fin arama s\u0131ralama sonu\u00e7lar\u0131nda daha \u00fcst s\u0131ralarda yer almas\u0131 gerekti\u011fi fikri Google’da nas\u0131l olu\u015fuyor?<\/p>\n","protected":false},"author":1,"featured_media":3453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-3451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo-blog"},"yoast_head":"\nKaliteli i\u00e7erik ve SEO | Bertan<\/title>\n<meta name=\"description\" content=\"SEO \u00e7al\u0131\u015fmalar\u0131yla yak\u0131ndan ilgilenen herkes mutlaka "\u0130\u00e7erik krald\u0131r" \u015feklindeki k\u00fclt haline d\u00f6n\u00fc\u015fen sloganla daha \u00f6nce de kar\u015f\u0131la\u015fm\u0131\u015ft\u0131r. Peki bir\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bertan.net\/tr\/kaliteli-icerik-ve-seo\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaliteli i\u00e7erik ve SEO | Bertan\" \/>\n<meta property=\"og:description\" content=\"SEO \u00e7al\u0131\u015fmalar\u0131yla yak\u0131ndan ilgilenen herkes mutlaka "\u0130\u00e7erik krald\u0131r" \u015feklindeki k\u00fclt haline d\u00f6n\u00fc\u015fen sloganla daha \u00f6nce de kar\u015f\u0131la\u015fm\u0131\u015ft\u0131r. 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