{"id":3353,"date":"2023-09-06T10:31:30","date_gmt":"2023-09-06T07:31:30","guid":{"rendered":"https:\/\/bertanuzun.com\/?p=3353"},"modified":"2024-08-24T23:59:40","modified_gmt":"2024-08-24T20:59:40","slug":"donusum-orani-optimizasyonu","status":"publish","type":"post","link":"https:\/\/bertan.net\/tr\/donusum-orani-optimizasyonu\/","title":{"rendered":"D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l Artt\u0131r\u0131l\u0131r? D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu"},"content":{"rendered":"<p>Conversion yani T\u00fcrk\u00e7esiyle D\u00f6n\u00fc\u015f\u00fcm, dijital mecrada hedeflenen kazan\u0131mlara denir. Yapt\u0131\u011f\u0131m\u0131z reklam modeline kar\u015f\u0131l\u0131k ne kadar d\u00f6n\u00fc\u015f\u00fcm ald\u0131\u011f\u0131n\u0131z\u0131 takip etmek \u00f6nemlidir. \u00c7evrimi\u00e7i pazarlama kanallar\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcmlerini takip etmek kolayd\u0131r, \u00c7evrimd\u0131\u015f\u0131 pazarlar\u0131n ise her zaman \u00e7ok daha zordur.<\/p>\r\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu, yani Conversion Rate Optimization (CRO) i\u015finizin potansiyelini ve kazanc\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karman\u0131z\u0131 ve mevcut kitlenin geri d\u00f6n\u00fc\u015f\u00fcn\u00fc iyile\u015ftirmek i\u00e7in kullan\u0131c\u0131 geri bildirimlerinin yan\u0131 s\u0131ra verileri de kullanarak yap\u0131l\u0131r.<\/p>\r\n<pre><strong>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 = D\u00f6n\u00fc\u015f\u00fcm Say\u0131s\u0131 \/ Ziyaret\u00e7i Say\u0131s\u0131<\/strong> olarak hesaplan\u0131r.<\/pre>\r\n<p>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu web yat\u0131r\u0131m getirisini art\u0131rmak i\u00e7in analitik verileri ve kullan\u0131c\u0131 geri bildirimlerini kullanma s\u00fcrecidir.<\/p>\r\n<p>Her i\u015fin iyile\u015ftirmek istedi\u011fi bir yan\u0131 olmas\u0131 nedeniyle, D\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu sadece e-ticaret siteleriyle s\u0131n\u0131rl\u0131 de\u011fildir. En y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131 en iyi tasarlanm\u0131\u015f siteler ile geli\u015ftirilebilir. Bu iyile\u015ftirme ile sitenizin d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecini geli\u015ftirebilecek ve do\u011fru m\u00fc\u015fterilere ula\u015ft\u0131\u011f\u0131n\u0131zdan da emin olabileceksiniz.\u00a0<\/p>\r\n<p><!-- \/wp:post-content -->\r\n\r\n<!-- wp:heading --><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Donusum_Ornekleri\"><\/span>D\u00f6n\u00fc\u015f\u00fcm \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul>\r\n<li>\u00dcr\u00fcn ve hizmet sat\u0131\u015f\u0131,<\/li>\r\n<li>Telefon \u00e7a\u011fr\u0131s\u0131 alma, e-posta alma,<\/li>\r\n<li>Anket doldurma, \u00fcye olma,<\/li>\r\n<li>Geri bildirim alma, ileti\u015fim formu alma,<\/li>\r\n<li>Video izleme, i\u00e7erik okuma da durumlara g\u00f6re birer d\u00f6n\u00fc\u015f\u00fcm say\u0131labilir.<\/li>\r\n<\/ul>\r\n<h2><span class=\"ez-toc-section\" id=\"Donusum_Orani_Nasil_Arttirilir\"><\/span>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l Artt\u0131r\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>D\u00f6n\u00fc\u015f\u00fcm artt\u0131rmak i\u00e7in pazar\u0131n hacminin ve gitti\u011fi yerin fark\u0131ndal\u0131\u011f\u0131 \u00f6nemlidir. \u0130\u015flemler b\u00fct\u00fcn\u00fc\u00a0<a href=\"https:\/\/bertanuzun.com\/ab\/\">Google Optimize ile A\/B Testi<\/a>, Google Analytics, Hotjar gibi ara\u00e7lar yard\u0131m\u0131yla yap\u0131l\u0131r. S\u00fcre\u00e7te m\u00fc\u015fteri yolculu\u011fu incelenir ve kar\u015f\u0131s\u0131na \u00e7\u0131kabilecek engeller \u00f6l\u00e7\u00fcl\u00fcr.\u00a0Cihaz uyumsuzluklar\u0131 giderilir ve uyum daha da iyile\u015ftirilir. Hedef ki\u015filerle ileti\u015fimin \u00f6n\u00fcndeki engeller ara\u015ft\u0131r\u0131l\u0131r. Daha estetik kayg\u0131lar ve \u00f6geler ile tasar\u0131m geli\u015ftirilir. Site haritas\u0131, bilgi mimarisi, i\u00e7erik, ba\u015fl\u0131k ve link hiyerar\u015fisi d\u00fczenlenir.<\/p>\r\n<!-- wp:paragraph -->\r\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-4817 size-full\" src=\"https:\/\/bertanuzun.com\/wp-content\/uploads\/2019\/02\/donusum.jpg\" alt=\"D\u00f6n\u00fc\u015f\u00fcm\" width=\"1280\" height=\"754\" srcset=\"https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/donusum.jpg 1280w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/donusum-300x177.jpg 300w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/donusum-1024x603.jpg 1024w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/donusum-768x452.jpg 768w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/donusum-150x88.jpg 150w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/donusum-450x265.jpg 450w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/donusum-1200x707.jpg 1200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Nitel_Arastirma\"><\/span>Nitel Ara\u015ft\u0131rma<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h4><span class=\"ez-toc-section\" id=\"Kullanicilara_Bir_Odev_Verin\"><\/span>Kullan\u0131c\u0131lara Bir \u00d6dev Verin<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Sahip oldu\u011funuz sitenin t\u00fcr\u00fcne ba\u011fl\u0131 olarak kullan\u0131c\u0131ya belirli bir g\u00f6rev atay\u0131n. \u00d6rne\u011fin, perakende sat\u0131\u015f siteniz varsa, test cihaz\u0131ndan kendilerini m\u00fckemmel k\u0131\u015fl\u0131k palto bulmas\u0131n\u0131 isteyin. Sevdikleri bir \u015feyi bulmalar\u0131n\u0131 isteyerek bili\u015fsel sat\u0131n alma s\u00fcre\u00e7lerini harekete ge\u00e7irir ve testi daha orijinal hale getirir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h4><span class=\"ez-toc-section\" id=\"Durustluk_Kurallari\"><\/span>D\u00fcr\u00fcstl\u00fck Kurallar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Test cihaz\u0131na y\u00fcksek sesle d\u00fc\u015f\u00fcnmelerini ve duygular\u0131n\u0131 bildirmeleri konusunda d\u00fcr\u00fcst olmalar\u0131 gerekti\u011fini s\u00f6yleyin. Duygunuzun incinmeyece\u011fini de belirterek, size iyilik yapmalar\u0131n\u0131 sa\u011flay\u0131n.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h4><span class=\"ez-toc-section\" id=\"Oturumu_Kaydedin\"><\/span>Oturumu Kaydedin<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Test cihaz\u0131ndan ekran\u0131n\u0131 kaydetmesini istedi\u011finizden emin olun, b\u00f6ylece nas\u0131l gezindiklerini g\u00f6rebilir ve testleri evlerinde tek ba\u015flar\u0131na yapmalar\u0131n\u0131 sa\u011flayabilirsiniz.\u00a0Ekran kayd\u0131 3. parti bir uygulama kullan\u0131larak yap\u0131labilir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h4><span class=\"ez-toc-section\" id=\"Testleri_Asla_Durdurmayin\"><\/span>Testleri Asla Durdurmay\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Ayda en az 5 kullan\u0131labilirlik testi yapmay\u0131 deneyin.\u00a0Ard\u0131ndan ekibinizle birlikte video kay\u0131tlar\u0131n\u0131 izleyin. Daha sonra, g\u00f6z takibi dahil olmak \u00fczere bir ajanstan yard\u0131m alarak daha ileri tekniklere ge\u00e7ebilirsiniz.\u00a0Ancak bunun sizi \u015fimdilik tutmas\u0131na izin vermeyin, yaln\u0131zca tan\u0131d\u0131\u011f\u0131n\u0131z ki\u015filere sorarak, sitenizi kullanmalar\u0131n\u0131 izleyerek m\u00fcmk\u00fcn oldu\u011funca fazla bilgi edinmeye \u00e7al\u0131\u015f\u0131n.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h4><span class=\"ez-toc-section\" id=\"Bulgulari_Ozetleyin\"><\/span>Bulgular\u0131 \u00d6zetleyin<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\u0130nsanlar\u0131n mobil sitenizle ilgili neleri be\u011fenip neleri be\u011fenmediklerini ve \u00e7\u00f6z\u00fclecek fikirleri ve sorunlar\u0131 belgeleyin.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h3><span class=\"ez-toc-section\" id=\"Nicel_Arastirma\"><\/span>Nicel Ara\u015ft\u0131rma<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Nicel ara\u015ft\u0131rma, yeni g\u00f6r\u00fc\u015fler bulmak ve nitel ara\u015ft\u0131rmalar\u0131n\u0131zdaki bulgular\u0131 do\u011frulamak i\u00e7in harika bir yoldur.\u00a0Google Analytics, veri kazma i\u00e7in bir alt\u0131n madenidir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h4><span class=\"ez-toc-section\" id=\"Musteri_Yolculugunu_Izleyin\"><\/span>M\u00fc\u015fteri Yolculu\u011funu \u0130zleyin<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Google Analytics&#8217;de bir hedef ak\u0131\u015f\u0131 olu\u015fturun. Hangi sayfalar\u0131n en y\u00fcksek \u00e7\u0131k\u0131\u015flara sahip oldu\u011funu analiz ederken, k\u00f6t\u00fc h\u0131z\u0131n, ziyaret\u00e7ilerin neden ileriye gitmedi\u011fini belirleyen fakt\u00f6r olabilece\u011fini unutmay\u0131n.\u00a0Hem UX&#8217;i hem de h\u0131z\u0131 g\u00f6zden ge\u00e7irin.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h4><span class=\"ez-toc-section\" id=\"Acilis_Sayfalari_%E2%80%93_Cikis_Sayfalari\"><\/span>A\u00e7\u0131l\u0131\u015f Sayfalar\u0131 &#8211; \u00c7\u0131k\u0131\u015f Sayfalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Google Analytics&#8217;de Site \u0130\u00e7eri\u011fi alt\u0131nda yer alan A\u00e7\u0131l\u0131\u015f Sayfalar\u0131 &#8211; \u00c7\u0131k\u0131\u015f Sayfalar\u0131n\u0131 izleyin. Hangi sayfalar\u0131n iyi performans g\u00f6sterdi\u011fini ve hangilerinin geride kald\u0131\u011f\u0131n\u0131 izleyin. Zay\u0131f sayfalarda olan \u015fey nedir sorusunu kendinize sorun. Burada problem i\u00e7erik, tasar\u0131m veya h\u0131z olabilir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h3><span class=\"ez-toc-section\" id=\"Isinizin_Degerini_Arttirin\"><\/span>\u0130\u015finizin De\u011ferini Artt\u0131r\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Markan\u0131z\u0131n en iyi versiyonunu \u00f6ne \u00e7\u0131kar\u0131n. Sat\u0131n alma kayg\u0131s\u0131n\u0131 azaltmak ve t\u00fcketiciyi harekete ge\u00e7irmek i\u00e7in kim oldu\u011funuzu ve neler sundu\u011funuzu a\u00e7\u0131k\u00e7a belirtin.<\/li>\r\n<li>Ziyaret\u00e7ilere neden sat\u0131n alabilece\u011finiz en iyi \u015firket oldu\u011funuzu hat\u0131rlat\u0131n. \u00dcr\u00fcn sayfas\u0131nda, sat\u0131n alma kayg\u0131s\u0131n\u0131 azaltan ifadeleri ya harekete ge\u00e7irme ifadesinin tepesine ya da yak\u0131n\u0131na yerle\u015ftirerek test edin.\u00a0<\/li>\r\n<li>Uzun metin paragraflar\u0131n\u0131 insanlar nadiren kayd\u0131r\u0131r veya okur, bu nedenle onlar i\u00e7in sayfan\u0131n \u00fcst k\u0131sm\u0131na hedefleyin.<\/li>\r\n<li>Net bir tasar\u0131mla ger\u00e7ekleri ve say\u0131lar\u0131 verin.<\/li>\r\n<li>Kullan\u0131c\u0131 incelemelerine ve yorumlar\u0131na izin verin.<\/li>\r\n<li>Oda\u011f\u0131n\u0131z\u0131 navigasyon ve site aramaya verin.<\/li>\r\n<li>Ana sayfa genellikle uygulanabilirlik yerine kampanyalara odaklan\u0131r.\u00a0Sayfan\u0131n \u00fcst k\u0131sm\u0131na pop\u00fcler kategoriler eklendi\u011fini test edin, b\u00f6ylece hareket halindeyken t\u00fcketiciler ihtiya\u00e7 duyduklar\u0131n\u0131 \u00e7abucak bulurlar.<\/li>\r\n<li>\u00c7o\u011fu t\u00fcketici web sayfalar\u0131n\u0131 okumaz &#8211; kelimeleri simgelerle ve g\u00f6r\u00fcnt\u00fclerle tarar ve ba\u011flar. B\u00fcy\u00fck metin paragraflar\u0131n\u0131 kolayca sindirilebilir simgeler, madde i\u015faretleri listeleri ve resimlerle de\u011fi\u015ftirmeyi test edin.<\/li>\r\n<li>Gereksiz t\u00fcm kelimeleri kald\u0131r\u0131n.<\/li>\r\n<li>Netli\u011fi art\u0131rmak i\u00e7in madde imli listeleri kullan\u0131n.<\/li>\r\n<li>Net ba\u015fl\u0131klar ve alt ba\u015fl\u0131klar kullan\u0131n.<\/li>\r\n<li>Mesaj\u0131n\u0131z\u0131 iletmek i\u00e7in simgeleri kullan\u0131n.<\/li>\r\n<li>Bir ziyaret\u00e7inin sohbet botlar\u0131, pop-up, b\u00fclten abonelikleri ve \/ veya sosyal medya \u00fczerinde payla\u015f\u0131lmas\u0131 istenmesi durumunda, birincil ama\u00e7tan (sat\u0131n alma) dikkatleri da\u011f\u0131l\u0131r.<\/li>\r\n<li>Aciliyet gibi ikna teknikleri, mobil t\u00fcketicilerin harekete ge\u00e7me konusunda motive edilmesine yard\u0131mc\u0131 olabilir. Alaka d\u00fczeyi ve azalt\u0131lm\u0131\u015f dikkat da\u011f\u0131t\u0131c\u0131 \u00f6\u011feleri kald\u0131rmak, d\u00f6n\u00fc\u015f\u00fcmleri artt\u0131rabilir.\r\n<figure id=\"attachment_4907\" aria-describedby=\"caption-attachment-4907\" style=\"width: 628px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-4907\" src=\"https:\/\/bertanuzun.com\/wp-content\/uploads\/2019\/02\/lyst.jpg\" alt=\"\" width=\"628\" height=\"615\" data-id=\"4907\" data-link=\"https:\/\/bertanuzun.com\/?attachment_id=4907\" srcset=\"https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/lyst.jpg 628w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/lyst-300x294.jpg 300w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/lyst-150x147.jpg 150w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/lyst-450x441.jpg 450w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-4907\" class=\"wp-caption-text\">Lyst sitesine \u201cAcele edin! Bu \u00fcr\u00fcn \u00fcr\u00fcn bir \u015fekilde sat\u0131l\u0131yor&#8221; ibareleri ekledikten sonra d\u00f6n\u00fc\u015f\u00fcmleri %27 artt\u0131.<\/figcaption><\/figure>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:list {\"className\":\"wp-block-gallery columns-1 is-cropped\"} \/-->\r\n\r\n<!-- wp:heading -->\r\n<h3><span class=\"ez-toc-section\" id=\"Satin_Alma_Kaygisini_Azaltmak\"><\/span>Sat\u0131n Alma Kayg\u0131s\u0131n\u0131 Azaltmak<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\u00c7evrimi\u00e7i sat\u0131n al\u0131rken sat\u0131n alma kayg\u0131s\u0131 y\u00fcksek olabilir &#8211; \u00f6zellikle de gereksiz alanlar farkl\u0131 cihazlarda problem yaratabilir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Gereksiz t\u00fcm alanlar\u0131 kald\u0131r\u0131n.<\/li>\r\n<li>Orijinal \u00fcr\u00fcn incelemeleri, t\u00fcketicinin kendi gereksinimlerini kar\u015f\u0131layan do\u011fru \u00fcr\u00fcn\u00fc bulmas\u0131na yard\u0131mc\u0131 olabilir.\u00a0Yorumlar ayr\u0131ca, ger\u00e7ek insanlar\u0131n \u00fcr\u00fcn kalitesine kefil olduklar\u0131n\u0131 g\u00f6steren sosyal kan\u0131t\u0131 g\u00fcvence alt\u0131na alarak ikna etme tekni\u011fi olarak da hareket eder.<\/li>\r\n<li>\u00dcr\u00fcn kar\u015f\u0131la\u015ft\u0131rmas\u0131 zor sat\u0131n alma kararlar\u0131 veren kullan\u0131c\u0131lar\u0131 ikna edebilir.<\/li>\r\n<li>E-ticaret sitelerinin sepetlerinde ek nakliye \u00fccreti varsa, ziyaret\u00e7ilerin %61&#8217;i sat\u0131n alma i\u015fleminden vazge\u00e7ti.<\/li>\r\n<li>Uzun veya karma\u015f\u0131k \u00f6deme i\u015flemleri nedeniyle sat\u0131n al\u0131mlar\u0131n% 27&#8217;si terk edildi.<\/li>\r\n<li>Ziyaret\u00e7ilerin misafir olarak \u00f6deme yapmas\u0131na izin verin.<\/li>\r\n<li>Detaylara neden ihtiyac\u0131m\u0131z var? Neden bir kimlik numaras\u0131na, e-postaya veya telefon numaras\u0131na ihtiyac\u0131n\u0131z oldu\u011funu belirtin (\u00f6rn. Teslimat)<\/li>\r\n<li>Say\u0131sal alanlar i\u00e7in say\u0131sal klavye tetikleyicileri kullan\u0131n.\u00a0<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading -->\r\n<h3><span class=\"ez-toc-section\" id=\"Arama_Motoru_Fonksiyonlari\"><\/span>Arama Motoru Fonksiyonlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:heading \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Geli\u015fmi\u015f site arama fonksiyonlar\u0131 sunarak, m\u00fc\u015fteriniz i\u00e7in hayat\u0131 kolayla\u015ft\u0131r\u0131n.<\/p>\r\n<ul>\r\n<li>Otomatik tamamlama.<\/li>\r\n<li>Yaz\u0131m \u00f6nerileri.<\/li>\r\n<li>Alaka d\u00fczeyi s\u0131ralamas\u0131.<\/li>\r\n<li>Sonu\u00e7 bulunamad\u0131\u011f\u0131nda alternatif \u00f6neriler.<\/li>\r\n<li>Arama sonu\u00e7lar\u0131 kolayca taranabilir.<\/li>\r\n<li>E\u015f anlaml\u0131lar listesi \u00fczerinde \u00e7al\u0131\u015f\u0131n, \u201csonu\u00e7 yok\u201d, ziyaret\u00e7ilerin sizin \u00fcr\u00fcn\u00fcn\u00fcz olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmesine neden olur.<\/li>\r\n<\/ul>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table -->\r\n<p><em>Mango, sonu\u00e7 bulunamad\u0131\u011f\u0131nda yaz\u0131m \u00f6nerileri ve alternatifler ekleyerek aramay\u0131 geli\u015ftirdi, bu sayede d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 %4,5 artt\u0131rd\u0131.\u00a0<\/em><\/p>\r\n<!-- \/wp:table -->\r\n\r\n<!-- wp:heading -->\r\n<h3><span class=\"ez-toc-section\" id=\"Alaka_Duzeyi\"><\/span>Alaka D\u00fczeyi<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:list {\"className\":\"wp-block-gallery columns-1 is-cropped\"} -->\r\n<figure>\r\n<figure>\r\n<figure id=\"attachment_4909\" aria-describedby=\"caption-attachment-4909\" style=\"width: 715px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/bertanuzun.com\/wp-content\/uploads\/2019\/02\/alaka.jpg\"><img decoding=\"async\" class=\"wp-image-4909 size-full\" src=\"https:\/\/bertanuzun.com\/wp-content\/uploads\/2019\/02\/alaka-e1550769365712.jpg\" alt=\"\" width=\"715\" height=\"284\" data-id=\"4909\" data-link=\"https:\/\/bertanuzun.com\/?attachment_id=4909\" srcset=\"https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/alaka-e1550769365712.jpg 715w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/alaka-e1550769365712-300x119.jpg 300w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/alaka-e1550769365712-150x60.jpg 150w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/alaka-e1550769365712-450x179.jpg 450w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/a><figcaption id=\"caption-attachment-4909\" class=\"wp-caption-text\">Alaka d\u00fczeyi, t\u00fcketicilere ihtiya\u00e7 duyduklar\u0131 tam bilgiyi vermek anlam\u0131na gelir.\u00a0\u00dcr\u00fcn sayfalar\u0131nda bunlar\u0131 yapt\u0131\u011f\u0131n\u0131zdan emin olun.<\/figcaption><\/figure>\r\n<\/figure>\r\n<figure><\/figure>\r\n<\/figure>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading -->\r\n<h3><span class=\"ez-toc-section\" id=\"Gelismis_Odeme_Yontemleri\"><\/span>Geli\u015fmi\u015f \u00d6deme Y\u00f6ntemleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>M\u00fc\u015fterilerinizi artt\u0131rman\u0131n bir di\u011fer yolu da, bol \u00e7e\u015fitli \u00f6deme y\u00f6ntemi kullanmakt\u0131r. Ayr\u0131ca \u00f6deme ekran\u0131 ve o ekrana kadar ge\u00e7en m\u00fc\u015fteri yolculu\u011fu basit olmal\u0131d\u0131r. Karma\u015f\u0131k bir yap\u0131 her zaman kullan\u0131c\u0131lar\u0131 daha da zorlar.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Bu \u00f6deme sistemlerini \u015f\u00f6yle s\u0131ralayabiliriz:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Kap\u0131da \u00f6deme y\u00f6ntemleri.<\/li>\r\n<li>T\u00fcm kredi kartlar\u0131 ve taksit sistemleri.<\/li>\r\n<li>Banka havalesi ve offline nakit \u00f6demelerinde indirim imkan\u0131.<\/li>\r\n<li>Paypal-WebMoney-Payooner<\/li>\r\n<li>Bitcoin-Altcoinler<\/li>\r\n<li>Google Pay (Mobil i\u00e7in \u00e7ok iyi bir y\u00f6ntem buna biraz daha de\u011finece\u011fim)<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h4><span class=\"ez-toc-section\" id=\"Google_Pay_Mobil_Odemeyi_Kolaylastirir\"><\/span>Google Pay Mobil \u00d6demeyi Kolayla\u015ft\u0131r\u0131r<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\u015eirketler Mobilde Kazanmak \u0130stiyorsa, harika bir \u00f6deme deneyimine sahip olmalar\u0131 gerekir.\u00a0Ortalama olarak, ziyaret\u00e7ilerin bir sat\u0131n alma i\u015flemini tamamlamak i\u00e7in 120 dokunu\u015f yazmas\u0131 gerekir; bu, kullan\u0131c\u0131lar\u0131n \u201c% 25&#8217;inin \u00e7ok uzun \/ karma\u015f\u0131k \u00f6deme s\u00fcreci\u201d nedeniyle sipari\u015fleri b\u0131rakma nedenlerinin bir a\u00e7\u0131klamas\u0131d\u0131r. Google Pay ile 4 dokunu\u015fta \u00f6deme al\u0131nabilir.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2><span class=\"ez-toc-section\" id=\"Mobil_Donusum_Nasil_Arttirilir\"><\/span>Mobil D\u00f6n\u00fc\u015f\u00fcm Nas\u0131l Artt\u0131r\u0131l\u0131r?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:heading \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Mobil cihazda kazanmaya haz\u0131r olun. \u00c7o\u011fu web sitesi mobilde, masa\u00fcst\u00fcnden daha fazla trafik al\u0131yor. Ancak bir \u00e7ok site hala mobil m\u00fckemmellik i\u00e7in optimize edilmemi\u015ftir. Bunu d\u00fczeltmenin zaman\u0131 geldi!<\/p>\r\n<p>Mobil tasar\u0131m ilk odaklanmam\u0131z gereken alan olsun. Tasarlay\u0131n, mobil uyumluluk testi ile test edin ve mobil cihazda g\u00f6zden ge\u00e7irin. A\/B testleri yaparak UX ve ciro geli\u015fimi hedefleyin.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Web sitenizin mobil versiyonu, masa\u00fcst\u00fcnden daha d\u00fc\u015f\u00fck bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131na m\u0131 sahip? \u0130yi haber. Bu kurs harika bir mobil deneyim olu\u015fturman\u0131za yard\u0131mc\u0131 olacak.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":4898,\"width\":356,\"height\":451} -->\r\n<p><!-- \/wp:image -->\r\n\r\n<!-- wp:heading {\"level\":3} --><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Mobil_Siteyi_Gelistirmek\"><\/span>Mobil Siteyi Geli\u015ftirmek<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Mobil sitenizde, herhangi bir de\u011fi\u015fiklik yapmadan \u00f6nce, mobil d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 \u00f6l\u00e7t\u00fc\u011f\u00fcn\u00fcz den emin olun. Hedefleri belirledikten sonra mobil ba\u015far\u0131n\u0131z\u0131 \u00f6l\u00e7\u00fcmleyebilirsiniz. Her zaman modern web teknolojisilerinden yard\u0131m al\u0131n.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading --><\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"Hizin_Onemi\"><\/span>H\u0131z\u0131n \u00d6nemi<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Cep telefonunda t\u00fcketici beklentileri artt\u0131.\u00a0H\u0131zl\u0131 y\u00fckleme s\u00fcreleri daha fazla mobil d\u00f6n\u00fc\u015f\u00fcm sa\u011flamak i\u00e7in \u00e7ok \u00f6nemlidir.\u00a0Serimizin ikinci b\u00f6l\u00fcm\u00fcnde, h\u0131z\u0131n neden bu kadar \u00f6nemli oldu\u011funu ve mobil sitenizin performans\u0131n\u0131 nas\u0131l art\u0131rabilece\u011fini inceliyoruz.<img loading=\"lazy\" decoding=\"async\" width=\"1340\" height=\"503\" class=\"wp-image-4906\" src=\"https:\/\/bertanuzun.com\/wp-content\/uploads\/2019\/02\/4-1024x384.png\" alt=\"\" data-id=\"4906\" data-link=\"https:\/\/bertanuzun.com\/?attachment_id=4906\" srcset=\"https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/4-1024x384.png 1024w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/4-300x113.png 300w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/4-768x288.png 768w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/4-150x56.png 150w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/4-450x169.png 450w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/4-1200x450.png 1200w, https:\/\/bertan.net\/wp-content\/uploads\/2019\/02\/4.png 1340w\" sizes=\"(max-width: 1340px) 100vw, 1340px\" \/><\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>4G kapsama alan\u0131 ve g\u00fcvenilir WiFi ba\u011flant\u0131lar\u0131 b\u00f6lgeden b\u00f6lgeye de\u011fi\u015fir.\u00a0Baz\u0131 ziyaret\u00e7iler 3G veya 2G kullanarak sitenize eri\u015fecekler.\u00a0Mobil beklentileri kar\u015f\u0131lamak i\u00e7in, t\u00fcm m\u00fc\u015fterilerinizin sitenizi nas\u0131l deneyimledi\u011fini anlamak \u00f6nemlidir.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} --><\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"Mobil_siteniz_ne_kadar_hizli\"><\/span>Mobil siteniz ne kadar h\u0131zl\u0131?<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Test etmek i\u00e7in, <a href=\"https:\/\/testmysite.withgoogle.com\/intl\/en-gb\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Mobil Web Sitenizin H\u0131z\u0131n\u0131 ve Performans\u0131n\u0131 Test Edin<\/strong><\/a>.\u0130yi bir sonu\u00e7 alamazsan\u0131z, baz\u0131 de\u011fi\u015fiklikler yapman\u0131n zaman\u0131 geldi.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>H\u0131z\u0131 artt\u0131rmak i\u00e7in yaz\u0131l\u0131m geli\u015ftiricilerine ihtiyac\u0131n\u0131z var. Testmysite ile al\u0131nan raporu yaz\u0131l\u0131mc\u0131n\u0131za g\u00f6nderin. AMP, PWA gibi teknolojiler en ileri mobil web teknolojileridir.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>H\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcmler \u00fczerinde do\u011frudan bir etkisi var.\u00a0D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 i\u00e7in H\u0131z Endeksi e\u011frisini izleyin. Hemen \u00e7\u0131kma oran\u0131 ve y\u00fckleme s\u00fcrelerini birlikte hareket edebilir. Daha iyi h\u0131z, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 ve hemen \u00e7\u0131kma oran\u0131n\u0131 iyile\u015ftirir. \u0130skandinav Turizm \u015firketi TUI mobil h\u0131z\u0131n\u0131 artt\u0131rd\u0131\u011f\u0131nda, mobil hemen \u00e7\u0131kma oran\u0131 %31 azald\u0131.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} --><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Modern_Teknolojilerin_Onemi\"><\/span>Modern Teknolojilerin \u00d6nemi<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Harika bir mobil deneyim sunman\u0131za yard\u0131mc\u0131 olacak bir\u00e7ok \u00e7\u00f6z\u00fcm var.\u00a0<\/p>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:heading {\"level\":4} --><\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"Hizlandirilmis_Mobil_Sayfalar_AMP\"><\/span>H\u0131zland\u0131r\u0131lm\u0131\u015f Mobil Sayfalar (AMP)<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:heading {\"level\":4} --><\/p>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul>\r\n<li>Ortalama y\u00fckleme s\u00fcresi 0.5 saniyedir.<\/li>\r\n<li>Daha az data kullan\u0131r.<\/li>\r\n<li>Sitede ge\u00e7irilen s\u00fcreyi artt\u0131r\u0131r.<\/li>\r\n<li>%20 d\u00f6n\u00fc\u015f\u00fcm art\u0131\u015f\u0131 sa\u011flar.<\/li>\r\n<\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":4} --><\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"Ileri_Web_Uygulamasi_PWA\"><\/span>\u0130leri Web Uygulamas\u0131 (PWA)<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:heading {\"level\":4} --><\/p>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul>\r\n<li>Daha g\u00fcvenilir bir sistemdir.<\/li>\r\n<li>Daha h\u0131zl\u0131 ve kullan\u0131c\u0131 etkile\u015fimlerine an\u0131nda cevap verir.<\/li>\r\n<li>S\u00fcr\u00fckleyici bir kullan\u0131c\u0131 deneyimi ile cihazda do\u011fal bir uygulama hissiyat\u0131 verir.<\/li>\r\n<\/ul>\r\n<p><!-- \/wp:list --><\/p>","protected":false},"excerpt":{"rendered":"<p>Conversion yani T\u00fcrk\u00e7esiyle D\u00f6n\u00fc\u015f\u00fcm, dijital mecrada hedeflenen kazan\u0131mlara denir. Yapt\u0131\u011f\u0131m\u0131z reklam modeline kar\u015f\u0131l\u0131k ne kadar d\u00f6n\u00fc\u015f\u00fcm ald\u0131\u011f\u0131n\u0131z\u0131 takip etmek \u00f6nemlidir. \u00c7evrimi\u00e7i pazarlama kanallar\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcmlerini takip etmek kolayd\u0131r, \u00c7evrimd\u0131\u015f\u0131 pazarlar\u0131n ise her zaman \u00e7ok daha zordur. D\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu, yani Conversion Rate Optimization (CRO) i\u015finizin potansiyelini ve kazanc\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karman\u0131z\u0131 ve mevcut kitlenin geri<\/p>\n","protected":false},"author":1,"featured_media":20590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":{"0":"post-3353","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dijital-pazarlama"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l Artt\u0131r\u0131l\u0131r? D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu | Bertan<\/title>\n<meta name=\"description\" content=\"Conversion yani T\u00fcrk\u00e7esiyle D\u00f6n\u00fc\u015f\u00fcm, dijital mecrada hedeflenen kazan\u0131mlara denir. Yapt\u0131\u011f\u0131m\u0131z reklam modeline kar\u015f\u0131l\u0131k ne kadar d\u00f6n\u00fc\u015f\u00fcm ald\u0131\u011f\u0131n\u0131z\u0131 takip\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bertan.net\/tr\/donusum-orani-optimizasyonu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l Artt\u0131r\u0131l\u0131r? 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