{"id":30,"date":"2018-02-13T22:00:31","date_gmt":"2018-02-13T22:00:31","guid":{"rendered":"https:\/\/bertanuzun.com\/?p=30"},"modified":"2024-08-17T21:38:20","modified_gmt":"2024-08-17T18:38:20","slug":"ltk","status":"publish","type":"post","link":"https:\/\/bertan.net\/tr\/ltk\/","title":{"rendered":"Long Tail Keywords (Uzun kuyruklu anahtar kelimeler) nedir?"},"content":{"rendered":"<p>Sahibi oldu\u011funuz web sitesini arama motoru s\u0131ralama sonu\u00e7lar\u0131nda zirveye ta\u015f\u0131mak i\u00e7in kaliteli i\u00e7erikler \u00fcretip rakiplerinizle bu yolla m\u00fccadele etmeniz gerek. Peki bunu nas\u0131l sa\u011flayacaks\u0131n\u0131z? Rakiplerinizde olmayan\u0131, \u00f6zg\u00fcn ve farkl\u0131 olan\u0131 sunarak elbette.<\/p>\n<p>Uzun kuyruklu anahtar kelimeler Trafi\u011finizi art\u0131rman\u0131z\u0131 sa\u011flayacak.<!--more--><\/p>\n<p>Ayn\u0131 kelimede rekabet eden y\u00fczlerce siteyle ba\u015fa \u00e7\u0131kmak bazen yorucu olabilir. Bu gibi durumlarda farkl\u0131 bir stratejiye y\u00f6nelerek daha az aranma hacmi olan, ancak rekabetin de \u00e7ok d\u00fc\u015f\u00fck oldu\u011fu kelimelere \u00e7al\u0131\u015fman\u0131z ak\u0131l\u0131ca olacakt\u0131r. Ba\u015fl\u0131kta ismi ge\u00e7en <em>\u201clong tail keywords\u201d<\/em>, yani <em>\u201cuzun kuyruklu anahtar kelimeler\u201d<\/em> bunun i\u00e7in var.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Long_tail_keywords_nedir\"><\/span>Long tail keywords nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00dc\u00e7 s\u00f6zc\u00fckten fazlas\u0131n\u0131 i\u00e7eren anahtar kelimelere <em>\u201clong tail keywords\u201d <\/em>denir. T\u00fcrk\u00e7e\u2019ye <em>\u201cUzun kuyruklu anahtar kelime\u201d<\/em> olarak \u00e7evirebilece\u011fimiz bu t\u00fcr kelimelere kullan\u0131c\u0131lar\u0131n ilgisi daha azd\u0131r, ama rekabet d\u00fc\u015f\u00fck oldu\u011fu i\u00e7in h\u0131zl\u0131ca y\u00fckselerek daha fazla trafik \u00e7ekme imk\u00e2n\u0131n\u0131z olabilir. \u00d6rnek vererek a\u00e7\u0131klayal\u0131m.<\/p>\n<p><em>\u201cElbise\u201d<\/em> satan bir ma\u011faza oldu\u011funuzu varsayal\u0131m. <strong>Google<\/strong>\u2019da \u201cElbise\u201d kelimesinde y\u00fckselmek i\u00e7in devasa b\u00fct\u00e7eye sahip uluslararas\u0131 markalarla rekabet etmeniz gerekir. Ancak <em>\u201ck\u0131sa elbise modelleri 2018\u201d<\/em> gibi \u00e7ok g\u00fczel bir <em>\u201cuzun kuyruklu anahtar kelime\u201d<\/em> buldu\u011funuz takdirde daha az \u00e7aba ve masrafla trafi\u011finizi art\u0131rabilmeniz m\u00fcmk\u00fcnd\u00fcr. Bu gibi \u00f6rnekleri \u00e7o\u011faltabilmek m\u00fcmk\u00fcn. Bir blog sitesi y\u00f6netiyorsan\u0131z <em>\u201cAdsense\u201d<\/em> kelimesi yerine <em>\u201cAdsense kay\u0131t olma y\u00f6ntemleri\u201d <\/em>gibi ba\u015fl\u0131klar\u0131 \u00f6zg\u00fcn i\u00e7erikle doldurarak <em>\u201cAdsense\u201d<\/em> kelimesinde y\u00fckselmi\u015f kadar hit kazanman\u0131z i\u015ften bile de\u011fildir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Anahtar_kelime_bulmak_icin_kullanabileceginiz_araclar\"><\/span>Anahtar kelime bulmak i\u00e7in kullanabilece\u011finiz ara\u00e7lar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Manuel olarak uzun kuyruklu anahtar kelimeleri bulabilece\u011finiz gibi, <strong>Google<\/strong>\u2019\u0131n s\u0131rf bu i\u015f i\u00e7in geli\u015ftirdi\u011fi <em>\u201cAnahtar kelime planlay\u0131c\u0131\u201d<\/em> arac\u0131n\u0131 da kullanabilirsiniz. <strong>Gmail <\/strong>hesab\u0131n\u0131zla oturum a\u00e7t\u0131ktan sonra <a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\">bu ba\u011flant\u0131y\u0131<\/a> takip ederek ana anahtar kelimenin t\u00fcrevlerini olu\u015fturun.<\/p>\n<p>Buna ek olarak <strong>SEMrush<\/strong>, <strong>Long Tail Pro<\/strong> ve <strong>Ahrefs <\/strong>gibi \u00fccretli servislere abone olmak da yine se\u00e7enekleriniz aras\u0131nda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sahibi oldu\u011funuz web sitesini arama motoru s\u0131ralama sonu\u00e7lar\u0131nda zirveye ta\u015f\u0131mak i\u00e7in kaliteli i\u00e7erikler \u00fcretip rakiplerinizle bu yolla m\u00fccadele etmeniz gerek. Peki bunu nas\u0131l sa\u011flayacaks\u0131n\u0131z? Rakiplerinizde olmayan\u0131, \u00f6zg\u00fcn ve farkl\u0131 olan\u0131 sunarak elbette. Uzun kuyruklu anahtar kelimeler Trafi\u011finizi art\u0131rman\u0131z\u0131 sa\u011flayacak.<\/p>\n","protected":false},"author":1,"featured_media":3063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Long Tail Keywords (Uzun kuyruklu anahtar kelimeler) nedir? | Bertan<\/title>\n<meta name=\"description\" content=\"Sahibi oldu\u011funuz web sitesini arama motoru s\u0131ralama sonu\u00e7lar\u0131nda zirveye ta\u015f\u0131mak i\u00e7in kaliteli i\u00e7erikler \u00fcretip rakiplerinizle bu yolla m\u00fccadele etmeniz\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bertan.net\/tr\/ltk\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Long Tail Keywords (Uzun kuyruklu anahtar kelimeler) nedir? 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