Google son g\u00fcnlerde Mobil \u00f6ncelikli indeksliyoruz, bu bir s\u0131ralama kriteri diye bas bas ba\u011f\u0131r\u0131yor. 26 Mart Tarihinde’de resmi Google Webmaster blogunda bu algoritmaya ge\u00e7i\u015f yapt\u0131\u011f\u0131n\u0131 duyurdu. Mobil uyumu iyi olan sitelerin arama sonu\u00e7lar\u0131na yans\u0131yaca\u011f\u0131n\u0131 art\u0131k biliyoruz.<\/p>\n
<\/span>Mobile First Indexing –\u00a0Mobil \u00d6ncelikli \u0130ndeksleme Nedir?<\/span><\/h2>\nGoogle kuruldu\u011fu g\u00fcnden bu yana arama sonu\u00e7lar\u0131n\u0131 sitelerin masa\u00fcst\u00fc versiyonlar\u0131n\u0131 baz alarak s\u0131ralamaktayd\u0131. Sitenin mobil versiyonu olsun olmas\u0131n, s\u0131ralama alabiliyordu. Art\u0131k b\u00f6yle bir durum s\u00f6z konusu de\u011fil. Arama sonu\u00e7lar\u0131 tamamen mobil sonu\u00e7lara g\u00f6re dizayn edilecek. Bu durumu \u00e7ok \u00f6nceden beri takip etti\u011fim istatistik sitelerinden Mobil – PC sat\u0131\u015f oranlar\u0131ndan anlayabiliyordum.<\/p>\n
Bu yaz\u0131n\u0131n yaz\u0131ld\u0131\u011f\u0131 30.10.2018 tarihinde 372.200 bilgisayar sat\u0131lm\u0131\u015fken, 2.134.762 adet cep telefonu sat\u0131lm\u0131\u015f. Bu demek oluyor ki cep telefonu sat\u0131\u015flar\u0131 patlad\u0131. Ayr\u0131ca 2017 tarihinde tarihte ilk kez bilgisayar sat\u0131\u015flar\u0131 bir \u00f6nceki y\u0131la oranla d\u00fc\u015ft\u00fc.<\/p>\n
Responsive tasar\u0131ma sahip siteler bu algoritmaya uyumlu olacakt\u0131r. Burada dikkat etmeniz gereken kriterleri s\u0131ral\u0131yorum.<\/p>\n
<\/span>Mobile First Indexing Kriterleri<\/span><\/h3>\n\n- T\u00fcm kaynaklar\u0131n boyutlar\u0131n\u0131 d\u00fc\u015f\u00fcrmek.<\/li>\n
- En yava\u015f internet h\u0131z\u0131nda bile siteye eri\u015fim sa\u011flayabilmek. (Anadolu’da cep telefonu internet h\u0131zlar\u0131 ger\u00e7ekten \u00e7ok yava\u015f)<\/li>\n
- JS, CSS dosyalar\u0131 kapand\u0131\u011f\u0131nda bile sitenin okunabilmesi ve bu dosyalar\u0131n kesinlikle kullan\u0131lmayanlar\u0131n siteden kald\u0131r\u0131lmas\u0131, m\u00fcmk\u00fcnse JS dosyalar\u0131n\u0131n sunucu tabanl\u0131 \u00e7al\u0131\u015fmas\u0131.<\/li>\n
- G\u00f6rsellerin \u00e7ok y\u00f6nl\u00fc optimize edilmesi.<\/li>\n
- Mobil deneyimin \u00e7ok y\u00fcksek olmas\u0131.<\/li>\n
- Mobil cihazda kullan\u0131c\u0131n\u0131n i\u00e7eri\u011fi \u00e7ok rahat g\u00f6rebilmesi.<\/li>\n
- Mobil s\u00fcr\u00fcm i\u00e7in reklam spam’i yap\u0131lmamas\u0131.<\/li>\n
- Yap\u0131sal verilerin Mobil versiyonda’da kullan\u0131lmas\u0131.<\/li>\n
- Masa\u00fcst\u00fc ile Mobil versiyon aras\u0131nda i\u00e7erik farklar\u0131n\u0131n bulunmamas\u0131.<\/li>\n<\/ul>\n
<\/span>Test Ara\u00e7lar\u0131<\/span><\/h3>\nhttps:\/\/search.google.com\/test\/mobile-friendly<\/a>
\nhttps:\/\/www.bing.com\/webmaster\/tools\/mobile-friendliness<\/a><\/p>\n<\/span>Responsive Tasar\u0131m ( Esnek )<\/span><\/h2>\nResponsive tasar\u0131m t\u00fcm cihazlarda web sitenizin ekran boyutlar\u0131na uyum sa\u011flayarak \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flar. Taray\u0131c\u0131, mobil, masa\u00fcst\u00fc vb gibi cihaz fark etmeden, internete eri\u015febilen her cihazla sorunsuz a\u00e7\u0131lan siteler elde edilmelidir. G\u00f6rsel boyutlar\u0131, taray\u0131c\u0131da ne g\u00f6r\u00fcn\u00fcyorsa, kaynakta da ayn\u0131 boyutta yer almal\u0131d\u0131r.<\/p>\n
![\"Responsive](\"https:\/\/bertan.net\/wp-content\/uploads\/2018\/09\/responsive-300x175.jpg\")
<\/p>\n
<\/span>AMP ( H\u0131zland\u0131r\u0131lm\u0131\u015f Mobil Sayfalar )<\/span><\/h2>\nMobil cihazlarda \u00e7ok daha h\u0131zl\u0131 performans sa\u011flayan Accelerated Mobile Pages \u00f6zellikli web siteleri hafif ve h\u0131zl\u0131 y\u00fcklenebilir. Google Cache servisi bu sistemi rahatl\u0131kla tan\u0131d\u0131\u011f\u0131 i\u00e7in web siteleri direk Google sunucular\u0131ndan \u00e7al\u0131\u015f\u0131r. Responsive tasar\u0131ma sahip sitelerin AMP kullanmas\u0131na gerek yok. Ama kullan\u0131rsak ne kaybederiz derseniz, kayb\u0131n\u0131z olmaz kazanc\u0131n\u0131z olur.<\/p>\n
![\"AMP](\"https:\/\/bertan.net\/wp-content\/uploads\/2018\/09\/amp2-300x188.gif\")
<\/p>\n
<\/span>Mobil Site H\u0131z\u0131<\/span><\/h2>\nGoogle ve t\u00fcm dev siteler web siteleri yava\u015flad\u0131\u011f\u0131nda sat\u0131\u015f kay\u0131plar\u0131 ya\u015fad\u0131\u011f\u0131n\u0131 net \u015fekilde belirtmi\u015flerdir. Uzun zamand\u0131r web sitesinin h\u0131z\u0131 SEO taraf\u0131nda \u00f6nemli kriterlerden birisidir. Web sitenizin mobil h\u0131z\u0131n\u0131 test edebilmek ve ne \u015fekilde iyile\u015ftirme yapabilece\u011finize y\u00f6nelik \u00f6nerileri Google Testmysite kullanarak \u00f6\u011frenebilirsiniz.<\/p>\n
![\"Google](\"https:\/\/bertan.net\/wp-content\/uploads\/2018\/09\/google-page-speed-300x189.jpg\")
<\/p>\n
<\/span>Progressive Web App<\/span><\/h2>\nProgressive Web Apps ( PWA ): Web sitelerinin kullan\u0131c\u0131 deneyimini mobil uygulama seviyesine getirilmesine verilen isimdir. \u00a0K\u0131sacas\u0131 PWA ile tasarlanm\u0131\u015f Mobil sitelerde, mobil uygulama kullan\u0131yormu\u015fsunuz gibi bir deneyim ya\u015fars\u0131n\u0131z. Sitenizin bilgilerinin kullan\u0131c\u0131n\u0131n makinas\u0131na kaydeder. Bu bilgileri sadece ihtiya\u00e7 duyuldu\u011funda g\u00fcncelleyerek daha h\u0131zl\u0131 ve sorunsuz bir g\u00f6r\u00fcn\u00fcm elde edersiniz.
\nBa\u015fl\u0131ca \u00d6zellikleri<\/strong><\/p>\n\n- Mobil web sitenizin \u00e7evrimd\u0131\u015f\u0131 \u00e7al\u0131\u015fmas\u0131na olanak tan\u0131r.<\/li>\n
- Mobil cihazlar\u0131n ana ekran\u0131na k\u0131sayol eklenerek mobil uygulama gibi giri\u015f yap\u0131l\u0131r.<\/li>\n
- Gelece\u011fin mobil web siteleridir.<\/li>\n
- PWA ile ekran\u0131n m\u00fckemmel oranda dolmas\u0131 sa\u011flan\u0131r, tam ekran \u015feklinde web siteniz kullan\u0131l\u0131r.<\/li>\n
- Push Notification ile web siteniz a\u00e7\u0131k olmasa bile bildirim g\u00f6nderebilirsiniz.<\/li>\n
- Uygulamay\u0131 kullanan ki\u015fi, ba\u015fkas\u0131na da kulland\u0131rtmak isterse herhangi bir Download yapmadan, linki g\u00f6ndererek o ki\u015finin de eri\u015fmesini sa\u011flar.<\/li>\n
- Uygulaman\u0131z g\u00fcncellendi\u011finde, mobil cihazlardan herhangi bir g\u00fcncelleme yapman\u0131za gerek kalmaz.<\/li>\n
- PWA Kullanan sitelerde kullan\u0131c\u0131lar\u0131n sitelerde kalma s\u00fcresi artar.<\/li>\n<\/ul>\n
PWA geli\u015ftirmek i\u00e7in HTML, CSS ve JAVA SCRIPT gerekir.<\/p>\n
PWA\u2019in SEO\u2019ya Etkileri<\/strong><\/p>\n\n- \u0130\u00e7eri\u011finiz daha kolay taranabilir.<\/li>\n
- Schema.org uyumludur.<\/li>\n
- Open Graph ile uyumludur.<\/li>\n
- Temiz URL yap\u0131s\u0131 sa\u011flar.<\/li>\n
- Sayfa a\u00e7\u0131l\u0131\u015f h\u0131z\u0131 artar.<\/li>\n
- Kullan\u0131c\u0131 etkile\u015fimi artar.<\/li>\n<\/ul>\n
![\"PWA\"](\"https:\/\/bertan.net\/wp-content\/uploads\/2018\/10\/pwa-300x169.png\")
<\/p>\n
<\/span>Google Haritalar Kayd\u0131<\/span><\/h2>\nGoogle My Business yani T\u00fcrk\u00e7e ad\u0131yla Google Benim \u0130\u015fletmem’e yapaca\u011f\u0131n\u0131z kay\u0131tlar, i\u015fletmenize diledi\u011finiz kadar kilometre \u00e7ap\u0131ndaki kullan\u0131c\u0131lara i\u015fletmenizi g\u00f6stermekle kalmaz, mobil web sitenize y\u00f6nlendirme sa\u011flayabilir. Tamamen organik bir trafik olaca\u011f\u0131 i\u00e7in site tekil ziyaret\u00e7i say\u0131lar\u0131 ve sitede ge\u00e7irilme s\u00fcresi de\u011fi\u015fecektir.<\/p>\n
![\"My](\"https:\/\/bertan.net\/wp-content\/uploads\/2018\/09\/google-my-business-300x196.jpg\")
<\/p>\n
<\/span>Deneyimi Artt\u0131r\u0131n<\/span><\/h2>\nKullan\u0131c\u0131 deneyiminin \u00e7ok \u00f6nemli oldu\u011fu \u015fu d\u00f6nemde kullan\u0131c\u0131lar\u0131 s\u0131kacak i\u015flemler yapmaktan ka\u00e7\u0131n\u0131n. Flash Video kullan\u0131m\u0131, can s\u0131kan pop-up reklamlar, ip bazl\u0131 y\u00f6nlendirme gibi i\u015flemler yapmay\u0131n.<\/p>\n
![\"User](\"https:\/\/bertan.net\/wp-content\/uploads\/2018\/09\/ux-300x169.jpg\")
<\/p>\n
<\/span>Mobil Uygulama SEO Teknikleri<\/span><\/h2>\nG\u00fcn\u00fcm\u00fczde mobil kullan\u0131m\u0131 %50 \u00fcst\u00fcne \u00e7\u0131kt\u0131. Art\u0131k dijital medyada yer alan i\u00e7erikler mobilde g\u00f6r\u00fcnmek zorunda. Tabii i\u015fin bide ASO – Apple Store Optimizasyonu \u2013 GPSO Google Play Store Optimizasyonu boyutu var. Uygulaman\u0131z\u0131 ne kadar iyi yaparsan\u0131z yap\u0131n e\u011fer \u00fcst s\u0131ralarda yer alm\u0131yorsa organik indirilme sa\u011flamayacakt\u0131r. Bu makalemizde Mobil Uygulama SEO\u2019su hakk\u0131nda bildiklerimizi payla\u015f\u0131yoruz.<\/p>\n
Uygulama \u0130smi Se\u00e7imi<\/strong>
\nUygulama ad\u0131n\u0131z verdi\u011finiz hizmeti yans\u0131t\u0131yor mu? Kullan\u0131c\u0131lar arad\u0131klar\u0131 uygulamay\u0131 net \u015fekilde bulabilmeli. E\u011fer bir \u00f6r\u00fcmcek oyunu tasarlard\u0131ysan\u0131z uygulama ad\u0131n\u0131zda \u00d6r\u00fcmcek kelimesinin ge\u00e7mesinin faydas\u0131 b\u00fcy\u00fck.<\/p>\nYay\u0131nc\u0131 Ad\u0131<\/strong>
\nAs\u0131l marka yapman\u0131z gereken isim budur. Sekt\u00f6r\u00fc genel olarak hedefleyece\u011finiz bir isim kullan\u0131n.<\/p>\nUygulama A\u00e7\u0131klamas\u0131<\/strong>
\nUygulama a\u00e7\u0131klaman\u0131zda k\u0131sa ve \u00f6z \u015fekilde uygulaman\u0131z\u0131 tan\u0131t\u0131n. Anahtar kelimelerinizi kullanmay\u0131 unutmay\u0131n. Kullan\u0131c\u0131lara uygulaman\u0131z\u0131 buradan tan\u0131tacaks\u0131n\u0131z. E\u011fer metninizde kullan\u0131c\u0131n\u0131n ho\u015funa gitmeyen bir \u015fey varsa uygulaman\u0131z\u0131 indirmekten vazge\u00e7ecektir.<\/p>\nUygulama Ekran Resimleri<\/strong>
\nUygulaman\u0131z\u0131n i\u00e7indeyken \u00e7ekti\u011finiz ekran g\u00f6r\u00fcnt\u00fcleri, uygulaman\u0131z\u0131 y\u00fcklemeye te\u015fvik eder. Bu en \u00f6nemli noktalardan biridir. Dikkat \u00e7ekici imajlar\u0131 payla\u015fabildi\u011finiz kadar payla\u015f\u0131n.<\/p>\nTan\u0131t\u0131m Videosu<\/strong>
\nUygulaman\u0131z\u0131n kullan\u0131\u015fl\u0131 yap\u0131s\u0131n\u0131 g\u00f6sterece\u011finiz bir video tan\u0131t\u0131m\u0131 ile kullan\u0131c\u0131n\u0131za saniyeler i\u00e7inde uygulaman\u0131z\u0131n tan\u0131t\u0131m\u0131n\u0131 yapabilirsiniz. Ayr\u0131ca \u015fu nas\u0131l oluyor? Bu nas\u0131l oluyor gibi destek taleplerini de topluca cevaplam\u0131\u015f olursunuz.<\/p>\nPuanlama Sistemi<\/strong>
\nUygulaman\u0131za yap\u0131lan \u00f6zellikle negatif puanlar\u0131 de\u011ferlendirmeye al\u0131n. Kullan\u0131c\u0131 memnuniyetini \u00f6l\u00e7ebilece\u011finiz en iyi alanlardan biri puanlamad\u0131r. Eksi puan veren kullan\u0131c\u0131lar\u0131 anlamaya ve onlar\u0131 tatmin etmeye \u00e7al\u0131\u015f\u0131n.<\/p>\nLogo Kullan\u0131m\u0131<\/strong>
\nLogonuzu g\u00f6ren kullan\u0131c\u0131 ilgi duymal\u0131 ve g\u00f6nl\u00fcnde taht kurmal\u0131. Burada g\u00f6rsellik \u00e7ok \u00f6nemli. Uygulama logosu ve faviconu sizin marka kimli\u011finizi yans\u0131tacak. Emin olun bunun bile SEO etkisi b\u00fcy\u00fck.<\/p>\nASO Ara\u00e7lar\u0131<\/strong>
\nMobil uygulama optimizasyonu s\u00fcrecinde yararlanabilece\u011finiz ara\u00e7lar: APPcase, Sensor Tower, Flurry, APPtamin.<\/p>\n","protected":false},"excerpt":{"rendered":"Her an daha da art\u0131\u015f g\u00f6steren mobil cihazlar art\u0131k web sitelerine masa\u00fcst\u00fcnden daha fazla trafik g\u00f6ndermeye ba\u015flad\u0131. Bu sebeple Google Algoritmalar\u0131n\u0131n mobil web sitelerine tam uyumlu sitelere verdi\u011fi de\u011fer artt\u0131. Biz de bu i\u00e7eri\u011fimizde Mobil SEO i\u00e7in yap\u0131lmas\u0131 gereken en \u00f6nemli maddeleri payla\u015f\u0131yoruz. Mobil \u00d6ncelikli \u0130ndeksleme Google son g\u00fcnlerde Mobil \u00f6ncelikli indeksliyoruz, bu bir s\u0131ralama<\/p>\n","protected":false},"author":1,"featured_media":3478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-2912","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo-blog"},"yoast_head":"\n
Mobil SEO Rehberi | Bertan<\/title>\n<meta name=\"description\" content=\"Her an daha da art\u0131\u015f g\u00f6steren mobil cihazlar art\u0131k web sitelerine masa\u00fcst\u00fcnden daha fazla trafik g\u00f6ndermeye ba\u015flad\u0131. Bu sebeple Google Algoritmalar\u0131n\u0131n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bertan.net\/tr\/mobil\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil SEO Rehberi | Bertan\" \/>\n<meta property=\"og:description\" content=\"Her an daha da art\u0131\u015f g\u00f6steren mobil cihazlar art\u0131k web sitelerine masa\u00fcst\u00fcnden daha fazla trafik g\u00f6ndermeye ba\u015flad\u0131. Bu sebeple Google Algoritmalar\u0131n\u0131n\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bertan.net\/tr\/mobil\/\" \/>\n<meta property=\"og:site_name\" content=\"Bertan\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-02T16:46:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T22:31:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bertan.net\/wp-content\/uploads\/2018\/10\/mobil.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bertan Uzun\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bertan Uzun\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bertan.net\/tr\/mobil\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bertan.net\/tr\/mobil\/\"},\"author\":{\"name\":\"Bertan Uzun\",\"@id\":\"https:\/\/bertan.net\/tr\/#\/schema\/person\/40c8cc944c4f31637fe098690b13707d\"},\"headline\":\"Mobil SEO Rehberi\",\"datePublished\":\"2024-03-02T16:46:43+00:00\",\"dateModified\":\"2024-05-13T22:31:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bertan.net\/tr\/mobil\/\"},\"wordCount\":1296,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bertan.net\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/bertan.net\/tr\/mobil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bertan.net\/wp-content\/uploads\/2018\/10\/mobil.jpg\",\"articleSection\":[\"SEO Blog\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bertan.net\/tr\/mobil\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bertan.net\/tr\/mobil\/\",\"url\":\"https:\/\/bertan.net\/tr\/mobil\/\",\"name\":\"Mobil SEO Rehberi | Bertan\",\"isPartOf\":{\"@id\":\"https:\/\/bertan.net\/tr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bertan.net\/tr\/mobil\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bertan.net\/tr\/mobil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bertan.net\/wp-content\/uploads\/2018\/10\/mobil.jpg\",\"datePublished\":\"2024-03-02T16:46:43+00:00\",\"dateModified\":\"2024-05-13T22:31:20+00:00\",\"description\":\"Her an daha da art\u0131\u015f g\u00f6steren mobil cihazlar art\u0131k web sitelerine masa\u00fcst\u00fcnden daha fazla trafik g\u00f6ndermeye ba\u015flad\u0131. 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- \n
- T\u00fcm kaynaklar\u0131n boyutlar\u0131n\u0131 d\u00fc\u015f\u00fcrmek.<\/li>\n
- En yava\u015f internet h\u0131z\u0131nda bile siteye eri\u015fim sa\u011flayabilmek. (Anadolu’da cep telefonu internet h\u0131zlar\u0131 ger\u00e7ekten \u00e7ok yava\u015f)<\/li>\n
- JS, CSS dosyalar\u0131 kapand\u0131\u011f\u0131nda bile sitenin okunabilmesi ve bu dosyalar\u0131n kesinlikle kullan\u0131lmayanlar\u0131n siteden kald\u0131r\u0131lmas\u0131, m\u00fcmk\u00fcnse JS dosyalar\u0131n\u0131n sunucu tabanl\u0131 \u00e7al\u0131\u015fmas\u0131.<\/li>\n
- G\u00f6rsellerin \u00e7ok y\u00f6nl\u00fc optimize edilmesi.<\/li>\n
- Mobil deneyimin \u00e7ok y\u00fcksek olmas\u0131.<\/li>\n
- Mobil cihazda kullan\u0131c\u0131n\u0131n i\u00e7eri\u011fi \u00e7ok rahat g\u00f6rebilmesi.<\/li>\n
- Mobil s\u00fcr\u00fcm i\u00e7in reklam spam’i yap\u0131lmamas\u0131.<\/li>\n
- Yap\u0131sal verilerin Mobil versiyonda’da kullan\u0131lmas\u0131.<\/li>\n
- Masa\u00fcst\u00fc ile Mobil versiyon aras\u0131nda i\u00e7erik farklar\u0131n\u0131n bulunmamas\u0131.<\/li>\n<\/ul>\n
<\/span>Test Ara\u00e7lar\u0131<\/span><\/h3>\n
https:\/\/search.google.com\/test\/mobile-friendly<\/a>
\nhttps:\/\/www.bing.com\/webmaster\/tools\/mobile-friendliness<\/a><\/p>\n<\/span>Responsive Tasar\u0131m ( Esnek )<\/span><\/h2>\n
Responsive tasar\u0131m t\u00fcm cihazlarda web sitenizin ekran boyutlar\u0131na uyum sa\u011flayarak \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flar. Taray\u0131c\u0131, mobil, masa\u00fcst\u00fc vb gibi cihaz fark etmeden, internete eri\u015febilen her cihazla sorunsuz a\u00e7\u0131lan siteler elde edilmelidir. G\u00f6rsel boyutlar\u0131, taray\u0131c\u0131da ne g\u00f6r\u00fcn\u00fcyorsa, kaynakta da ayn\u0131 boyutta yer almal\u0131d\u0131r.<\/p>\n
<\/p>\n<\/span>AMP ( H\u0131zland\u0131r\u0131lm\u0131\u015f Mobil Sayfalar )<\/span><\/h2>\n
Mobil cihazlarda \u00e7ok daha h\u0131zl\u0131 performans sa\u011flayan Accelerated Mobile Pages \u00f6zellikli web siteleri hafif ve h\u0131zl\u0131 y\u00fcklenebilir. Google Cache servisi bu sistemi rahatl\u0131kla tan\u0131d\u0131\u011f\u0131 i\u00e7in web siteleri direk Google sunucular\u0131ndan \u00e7al\u0131\u015f\u0131r. Responsive tasar\u0131ma sahip sitelerin AMP kullanmas\u0131na gerek yok. Ama kullan\u0131rsak ne kaybederiz derseniz, kayb\u0131n\u0131z olmaz kazanc\u0131n\u0131z olur.<\/p>\n
<\/p>\n<\/span>Mobil Site H\u0131z\u0131<\/span><\/h2>\n
Google ve t\u00fcm dev siteler web siteleri yava\u015flad\u0131\u011f\u0131nda sat\u0131\u015f kay\u0131plar\u0131 ya\u015fad\u0131\u011f\u0131n\u0131 net \u015fekilde belirtmi\u015flerdir. Uzun zamand\u0131r web sitesinin h\u0131z\u0131 SEO taraf\u0131nda \u00f6nemli kriterlerden birisidir. Web sitenizin mobil h\u0131z\u0131n\u0131 test edebilmek ve ne \u015fekilde iyile\u015ftirme yapabilece\u011finize y\u00f6nelik \u00f6nerileri Google Testmysite kullanarak \u00f6\u011frenebilirsiniz.<\/p>\n
<\/p>\n<\/span>Progressive Web App<\/span><\/h2>\n
Progressive Web Apps ( PWA ): Web sitelerinin kullan\u0131c\u0131 deneyimini mobil uygulama seviyesine getirilmesine verilen isimdir. \u00a0K\u0131sacas\u0131 PWA ile tasarlanm\u0131\u015f Mobil sitelerde, mobil uygulama kullan\u0131yormu\u015fsunuz gibi bir deneyim ya\u015fars\u0131n\u0131z. Sitenizin bilgilerinin kullan\u0131c\u0131n\u0131n makinas\u0131na kaydeder. Bu bilgileri sadece ihtiya\u00e7 duyuldu\u011funda g\u00fcncelleyerek daha h\u0131zl\u0131 ve sorunsuz bir g\u00f6r\u00fcn\u00fcm elde edersiniz.
\nBa\u015fl\u0131ca \u00d6zellikleri<\/strong><\/p>\n- \n
- Mobil web sitenizin \u00e7evrimd\u0131\u015f\u0131 \u00e7al\u0131\u015fmas\u0131na olanak tan\u0131r.<\/li>\n
- Mobil cihazlar\u0131n ana ekran\u0131na k\u0131sayol eklenerek mobil uygulama gibi giri\u015f yap\u0131l\u0131r.<\/li>\n
- Gelece\u011fin mobil web siteleridir.<\/li>\n
- PWA ile ekran\u0131n m\u00fckemmel oranda dolmas\u0131 sa\u011flan\u0131r, tam ekran \u015feklinde web siteniz kullan\u0131l\u0131r.<\/li>\n
- Push Notification ile web siteniz a\u00e7\u0131k olmasa bile bildirim g\u00f6nderebilirsiniz.<\/li>\n
- Uygulamay\u0131 kullanan ki\u015fi, ba\u015fkas\u0131na da kulland\u0131rtmak isterse herhangi bir Download yapmadan, linki g\u00f6ndererek o ki\u015finin de eri\u015fmesini sa\u011flar.<\/li>\n
- Uygulaman\u0131z g\u00fcncellendi\u011finde, mobil cihazlardan herhangi bir g\u00fcncelleme yapman\u0131za gerek kalmaz.<\/li>\n
- PWA Kullanan sitelerde kullan\u0131c\u0131lar\u0131n sitelerde kalma s\u00fcresi artar.<\/li>\n<\/ul>\n
PWA geli\u015ftirmek i\u00e7in HTML, CSS ve JAVA SCRIPT gerekir.<\/p>\n
PWA\u2019in SEO\u2019ya Etkileri<\/strong><\/p>\n
- \n
- \u0130\u00e7eri\u011finiz daha kolay taranabilir.<\/li>\n
- Schema.org uyumludur.<\/li>\n
- Open Graph ile uyumludur.<\/li>\n
- Temiz URL yap\u0131s\u0131 sa\u011flar.<\/li>\n
- Sayfa a\u00e7\u0131l\u0131\u015f h\u0131z\u0131 artar.<\/li>\n
- Kullan\u0131c\u0131 etkile\u015fimi artar.<\/li>\n<\/ul>\n<\/p>\n
<\/span>Google Haritalar Kayd\u0131<\/span><\/h2>\n
Google My Business yani T\u00fcrk\u00e7e ad\u0131yla Google Benim \u0130\u015fletmem’e yapaca\u011f\u0131n\u0131z kay\u0131tlar, i\u015fletmenize diledi\u011finiz kadar kilometre \u00e7ap\u0131ndaki kullan\u0131c\u0131lara i\u015fletmenizi g\u00f6stermekle kalmaz, mobil web sitenize y\u00f6nlendirme sa\u011flayabilir. Tamamen organik bir trafik olaca\u011f\u0131 i\u00e7in site tekil ziyaret\u00e7i say\u0131lar\u0131 ve sitede ge\u00e7irilme s\u00fcresi de\u011fi\u015fecektir.<\/p>\n
<\/p>\n<\/span>Deneyimi Artt\u0131r\u0131n<\/span><\/h2>\n
Kullan\u0131c\u0131 deneyiminin \u00e7ok \u00f6nemli oldu\u011fu \u015fu d\u00f6nemde kullan\u0131c\u0131lar\u0131 s\u0131kacak i\u015flemler yapmaktan ka\u00e7\u0131n\u0131n. Flash Video kullan\u0131m\u0131, can s\u0131kan pop-up reklamlar, ip bazl\u0131 y\u00f6nlendirme gibi i\u015flemler yapmay\u0131n.<\/p>\n
<\/p>\n<\/span>Mobil Uygulama SEO Teknikleri<\/span><\/h2>\n
G\u00fcn\u00fcm\u00fczde mobil kullan\u0131m\u0131 %50 \u00fcst\u00fcne \u00e7\u0131kt\u0131. Art\u0131k dijital medyada yer alan i\u00e7erikler mobilde g\u00f6r\u00fcnmek zorunda. Tabii i\u015fin bide ASO – Apple Store Optimizasyonu \u2013 GPSO Google Play Store Optimizasyonu boyutu var. Uygulaman\u0131z\u0131 ne kadar iyi yaparsan\u0131z yap\u0131n e\u011fer \u00fcst s\u0131ralarda yer alm\u0131yorsa organik indirilme sa\u011flamayacakt\u0131r. Bu makalemizde Mobil Uygulama SEO\u2019su hakk\u0131nda bildiklerimizi payla\u015f\u0131yoruz.<\/p>\n
Uygulama \u0130smi Se\u00e7imi<\/strong>
\nUygulama ad\u0131n\u0131z verdi\u011finiz hizmeti yans\u0131t\u0131yor mu? Kullan\u0131c\u0131lar arad\u0131klar\u0131 uygulamay\u0131 net \u015fekilde bulabilmeli. E\u011fer bir \u00f6r\u00fcmcek oyunu tasarlard\u0131ysan\u0131z uygulama ad\u0131n\u0131zda \u00d6r\u00fcmcek kelimesinin ge\u00e7mesinin faydas\u0131 b\u00fcy\u00fck.<\/p>\nYay\u0131nc\u0131 Ad\u0131<\/strong>
\nAs\u0131l marka yapman\u0131z gereken isim budur. Sekt\u00f6r\u00fc genel olarak hedefleyece\u011finiz bir isim kullan\u0131n.<\/p>\nUygulama A\u00e7\u0131klamas\u0131<\/strong>
\nUygulama a\u00e7\u0131klaman\u0131zda k\u0131sa ve \u00f6z \u015fekilde uygulaman\u0131z\u0131 tan\u0131t\u0131n. Anahtar kelimelerinizi kullanmay\u0131 unutmay\u0131n. Kullan\u0131c\u0131lara uygulaman\u0131z\u0131 buradan tan\u0131tacaks\u0131n\u0131z. E\u011fer metninizde kullan\u0131c\u0131n\u0131n ho\u015funa gitmeyen bir \u015fey varsa uygulaman\u0131z\u0131 indirmekten vazge\u00e7ecektir.<\/p>\nUygulama Ekran Resimleri<\/strong>
\nUygulaman\u0131z\u0131n i\u00e7indeyken \u00e7ekti\u011finiz ekran g\u00f6r\u00fcnt\u00fcleri, uygulaman\u0131z\u0131 y\u00fcklemeye te\u015fvik eder. Bu en \u00f6nemli noktalardan biridir. Dikkat \u00e7ekici imajlar\u0131 payla\u015fabildi\u011finiz kadar payla\u015f\u0131n.<\/p>\nTan\u0131t\u0131m Videosu<\/strong>
\nUygulaman\u0131z\u0131n kullan\u0131\u015fl\u0131 yap\u0131s\u0131n\u0131 g\u00f6sterece\u011finiz bir video tan\u0131t\u0131m\u0131 ile kullan\u0131c\u0131n\u0131za saniyeler i\u00e7inde uygulaman\u0131z\u0131n tan\u0131t\u0131m\u0131n\u0131 yapabilirsiniz. Ayr\u0131ca \u015fu nas\u0131l oluyor? Bu nas\u0131l oluyor gibi destek taleplerini de topluca cevaplam\u0131\u015f olursunuz.<\/p>\nPuanlama Sistemi<\/strong>
\nUygulaman\u0131za yap\u0131lan \u00f6zellikle negatif puanlar\u0131 de\u011ferlendirmeye al\u0131n. Kullan\u0131c\u0131 memnuniyetini \u00f6l\u00e7ebilece\u011finiz en iyi alanlardan biri puanlamad\u0131r. Eksi puan veren kullan\u0131c\u0131lar\u0131 anlamaya ve onlar\u0131 tatmin etmeye \u00e7al\u0131\u015f\u0131n.<\/p>\nLogo Kullan\u0131m\u0131<\/strong>
\nLogonuzu g\u00f6ren kullan\u0131c\u0131 ilgi duymal\u0131 ve g\u00f6nl\u00fcnde taht kurmal\u0131. Burada g\u00f6rsellik \u00e7ok \u00f6nemli. Uygulama logosu ve faviconu sizin marka kimli\u011finizi yans\u0131tacak. Emin olun bunun bile SEO etkisi b\u00fcy\u00fck.<\/p>\nASO Ara\u00e7lar\u0131<\/strong>
\nMobil uygulama optimizasyonu s\u00fcrecinde yararlanabilece\u011finiz ara\u00e7lar: APPcase, Sensor Tower, Flurry, APPtamin.<\/p>\n","protected":false},"excerpt":{"rendered":"Her an daha da art\u0131\u015f g\u00f6steren mobil cihazlar art\u0131k web sitelerine masa\u00fcst\u00fcnden daha fazla trafik g\u00f6ndermeye ba\u015flad\u0131. Bu sebeple Google Algoritmalar\u0131n\u0131n mobil web sitelerine tam uyumlu sitelere verdi\u011fi de\u011fer artt\u0131. Biz de bu i\u00e7eri\u011fimizde Mobil SEO i\u00e7in yap\u0131lmas\u0131 gereken en \u00f6nemli maddeleri payla\u015f\u0131yoruz. Mobil \u00d6ncelikli \u0130ndeksleme Google son g\u00fcnlerde Mobil \u00f6ncelikli indeksliyoruz, bu bir s\u0131ralama<\/p>\n","protected":false},"author":1,"featured_media":3478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-2912","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo-blog"},"yoast_head":"\n
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