{"id":109,"date":"2023-07-29T10:11:18","date_gmt":"2023-07-29T09:11:18","guid":{"rendered":"https:\/\/bertan.net\/tr\/?p=109"},"modified":"2025-02-28T19:43:58","modified_gmt":"2025-02-28T16:43:58","slug":"seo-uzmani","status":"publish","type":"post","link":"https:\/\/bertan.net\/tr\/seo-uzmani\/","title":{"rendered":"SEO Uzman\u0131 Ne \u0130\u015f Yapar?"},"content":{"rendered":"<p>SEO uzman\u0131 bir web sitesinin arama motorlar\u0131nda daha iyi s\u0131ralamalar elde etmesi i\u00e7in stratejiler geli\u015ftiren ve uygulayan ki\u015fidir. Bunu arama motorlar\u0131n\u0131n yay\u0131nlam\u0131\u015f oldu\u011fu kurallara ve algoritmalara uyum sa\u011flayarak yapar. SEO uzman\u0131n\u0131n ba\u015fl\u0131ca g\u00f6revi site i\u00e7i ve ve site d\u0131\u015f\u0131 olmak \u00fczere \u00e7e\u015fitli teknik SEO uygulamalar\u0131 ve stratejileri geli\u015ftirmektir.<\/p>\n<p>Mesela; Sitenin i\u00e7eri\u011finin geli\u015ftirilmesi daha fazla anahtar kelimede s\u0131ralanmas\u0131 demektir. Tasar\u0131m ve kullan\u0131c\u0131 deneyiminin geli\u015ftirilmesi sitenin ziyaret\u00e7iler taraf\u0131ndan aha rahat kullan\u0131labilmesine ve arama motorlar\u0131nca daha rahat taranmas\u0131na olanak sa\u011flar. T\u00fcm bunlardan SEO uzman\u0131 sorumludur.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Uzmani_Nasil_Olunur\"><\/span><span id=\"SEO_Uzmani_Nasil_Olunur\">SEO Uzman\u0131 Nas\u0131l Olunur?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019\u0131n \u00f6nerdi\u011fi teknikler ile etik \u00e7al\u0131\u015fmalar yapmal\u0131d\u0131r. Pazarda pay sahibi olmak i\u00e7in ba\u015far\u0131l\u0131 seo referanslar\u0131 elde etmelidir. Sekt\u00f6r\u00fc s\u00fcrekli yak\u0131ndan takip etmelidir. Web tasar\u0131m s\u00fcre\u00e7lerini \u00e7ok iyi bilmelidir. Anahtar kelime ara\u015ft\u0131rmas\u0131 ve rakip analizi yapabilmelidir. \u015eimdi ne i\u015f yapar bunlar\u0131 \u00f6\u011frenelim.<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/bertan.net\/tr\/web-tasarim\/\">Web sitesi<\/a> nas\u0131l kurulur, nas\u0131l y\u00f6netilir, web teknolojileri nelerdir bunlar\u0131 \u00f6\u011frenmek gerekir.<\/li>\n<li>Kod bilmesi sekt\u00f6rde ayr\u0131cal\u0131k katacakt\u0131r. Bir \u00e7ok SEO uzman\u0131 yaz\u0131l\u0131m bilmiyor.<\/li>\n<li><a href=\"https:\/\/bertan.net\/tr\/google-reklam\/\">Google ads<\/a> uzmanl\u0131\u011f\u0131 da sekt\u00f6rde yine bir ayr\u0131cal\u0131k katar.<\/li>\n<li>SEO ara\u00e7lar\u0131na\u00a0hakim olmal\u0131d\u0131r.<\/li>\n<li>\u0130leti\u015fim, raporlama, y\u00f6netim gibi konularda kendinizi geli\u015ftirin.<\/li>\n<li>Google Analytics iyi kullanmal\u0131d\u0131r. Kullan\u0131c\u0131 deneyiminin ne oldu\u011funu, nas\u0131l art\u0131r\u0131labilece\u011fini \u00f6\u011frenmelidir.<\/li>\n<li>D\u00f6n\u00fc\u015f\u00fcmleri artt\u0131r\u0131c\u0131 \u00e7al\u0131\u015fmalar yapmal\u0131d\u0131r.<\/li>\n<li>Web sitesinin h\u0131z\u0131n\u0131 artt\u0131r\u0131c\u0131 optimizasyonlar yapmal\u0131d\u0131r.<\/li>\n<li>M\u00fc\u015fteri yaratma (lead generation), pazarlama konular\u0131nda bilgi sahibi olmal\u0131d\u0131r.<\/li>\n<li>\u00c7e\u015fitli sertifikalar alarak kendisini geli\u015ftirmelidir.<\/li>\n<li>Anahtar kelime ara\u015ft\u0131rmas\u0131, i\u00e7erik ara\u015ft\u0131rmas\u0131 ile i\u00e7erik ekibini y\u00f6nlendirmelidir.<\/li>\n<li>Birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131 tasar\u0131m ve yaz\u0131l\u0131mc\u0131larla da koordinasyon s\u00fcrecini ger\u00e7ekle\u015ftirmelidir.<\/li>\n<li>Google\u2019\u0131n politikalar\u0131na uygun etik teknikler uygulamal\u0131d\u0131r.<\/li>\n<li>S\u00fcrekli sekt\u00f6rel bloglar, sekt\u00f6rdeki kanaat \u00f6nderleri ve Google webmaster forumu takip edilmelidir.<\/li>\n<li>Siteyi sadece arama motorlar\u0131na de\u011fil, sosyal medyalara da uyumlu hale getirmelidir.<\/li>\n<li>Site i\u00e7i, site d\u0131\u015f\u0131 \u00e7al\u0131\u015fmalar nas\u0131l yap\u0131l\u0131r \u00f6\u011frenmelidir.<\/li>\n<li>Site sa\u011fl\u0131\u011f\u0131 nedir, site nas\u0131l iyile\u015ftirilir bu konularda bilgi sahibi olmal\u0131d\u0131r.<\/li>\n<li>Sadece kelime referans\u0131 de\u011fil, kariyer de bu alanda \u00f6nemlidir.<\/li>\n<li>\u0130leri d\u00fczey i\u00e7in: Sunucu optimizasyonu, sunucu \u00f6nbellekleme,<br \/>\nsunucu log izleme, Yorum ve \u0130leti\u015fim formuna g\u00f6nderilen reklam linklerini engelleme, Backlink sald\u0131r\u0131lar\u0131ndan korunma, Hosting vir\u00fcs temizleme v.b)<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Uzmani_Nasil_Secilir\"><\/span><span id=\"SEO_Uzmani_Nasil_Secilir\">SEO Uzman\u0131 Nas\u0131l Se\u00e7ilir?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"wp-block-list\">\n<li>Ge\u00e7mi\u015fte yapt\u0131\u011f\u0131 i\u015flerden referanslar isteyin.<\/li>\n<li>Tecr\u00fcbelerini payla\u015fmas\u0131n\u0131 isteyin.<\/li>\n<li>Bilgisini m\u00fclakat sorular\u0131 sorarak \u00f6l\u00e7ebilirsiniz.. \u00d6rn: Pogo Stick nedir, LSI nedir, bounce rate nas\u0131l artt\u0131r\u0131l\u0131r, backlink analizi nas\u0131l yap\u0131l\u0131r gibi sorular sorabilirsiniz.<\/li>\n<li>Bu ki\u015fi \u00dcniversite E\u011fitimi alm\u0131\u015f olabilece\u011fi gibi, alayl\u0131 yada\u00a0<a href=\"https:\/\/bertan.net\/tr\/seo-egitimi\/\">SEO e\u011fitimi<\/a>\u00a0alm\u0131\u015f olabilir.<\/li>\n<li>Backlink Paketleri gibi teknikler kullanaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyorsa sitenize ceza ald\u0131rabilir.<\/li>\n<li>\u0130lk s\u0131ra yada sayfa gibi garantiler veriyorsa hemen uzakla\u015f\u0131n.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Uzmani_Maaslari_Ne_Kadar\"><\/span><span id=\"SEO_Uzmani_Maaslari_Ne_Kadar\">SEO Uzman\u0131 Maa\u015flar\u0131 Ne Kadar?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sekt\u00f6rde 0-1 y\u0131ll\u0131k deneyimli ki\u015filer g\u00fcn\u00fcm\u00fczde ve \u00fclkemizde 20.000 TL ile 30.000 TL aras\u0131nda almaktad\u0131r. 1-3 y\u0131ll\u0131k deneyimliler ajanslarda 30.000 TL &#8211; 45.000 TL aral\u0131\u011f\u0131nda \u00e7al\u0131\u015fmaktad\u0131r. 3-5 y\u0131ll\u0131k deneyimliler ise 45.000-55.000 TL gibi bir \u00fccret almaktad\u0131r. Sekt\u00f6rde 5-10 y\u0131ll\u0131k deneyimliler ise 55.000-100.000 TL aras\u0131 almaktad\u0131r. Saatlik \u00e7al\u0131\u015fma fiyatlar\u0131 1500-2500 TL civar\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO uzman\u0131 bir web sitesinin arama motorlar\u0131nda daha iyi s\u0131ralamalar elde etmesi i\u00e7in stratejiler geli\u015ftiren ve uygulayan ki\u015fidir. Bunu arama motorlar\u0131n\u0131n yay\u0131nlam\u0131\u015f oldu\u011fu kurallara ve algoritmalara uyum sa\u011flayarak yapar. SEO uzman\u0131n\u0131n ba\u015fl\u0131ca g\u00f6revi site i\u00e7i ve ve site d\u0131\u015f\u0131 olmak \u00fczere \u00e7e\u015fitli teknik SEO uygulamalar\u0131 ve stratejileri geli\u015ftirmektir. Mesela; Sitenin i\u00e7eri\u011finin geli\u015ftirilmesi daha fazla anahtar<\/p>\n","protected":false},"author":1,"featured_media":20775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":{"0":"post-109","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo-blog"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Uzman\u0131 Ne \u0130\u015f Yapar? | Bertan<\/title>\n<meta name=\"description\" content=\"SEO uzman\u0131, bir web sitesinin arama motorlar\u0131nda daha \u00fcst s\u0131ralarda yer almas\u0131n\u0131 sa\u011flamak amac\u0131yla stratejiler geli\u015ftiren ve bu stratejileri uygulayan profesyoneldir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bertan.net\/tr\/seo-uzmani\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Uzman\u0131 Ne \u0130\u015f Yapar? 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